Every achievement big or small begins with setting a goal. In the current climate it is especially necessary for corporations to set clear and achievable goals with prioritized action plans. Both short and long term initiatives involve goals in the making, and creating a systematized strategy that prioritizes collaboration and workflow is a feat not to be taken lightly. According to the authors of The Balanced Scorecard, 90% of corporations fail to execute their strategies successfully. Thus, where goal setting may be a critical step in moving an action plan further, the strategy and execution of goals is an area where all companies could benefit from added insight. 

There are some metrics that corporate leaders can leverage in order to set and achieve company goals, such as making goals specific and measurable while approaching them in reachable increments. Even so, in order to better set the right actionable goals, corporate leaders need to define priorities with viable strategies before applying the right tools to plan, measure, and execute them.