Preparing for a Cookieless Future:
Preparing for a Cookieless Future:
Developing Sustainable Marketing Strategies
Developing Sustainable Marketing Strategies
Wednesday, February 24th
12:00 – 1:30 PM CST
Wednesday, February 24th
12:00 – 1:30 PM CST
About the Program
Preparing for a Cookieless Future: Developing Sustainable Marketing Strategies is an invitation-only, video-based virtual event limited to a select group of marketing and ad tech leaders who will share insights and personal experiences with one another to create a rich networking experience for all. We will convene with three goals in mind:
- Learn from insightful conversations led by our moderated panel
- Participate in interactive break out room video discussions
- Build meaningful connections with a group of diverse thinkers
About the Content
In January 2020, Google announced that they would be eliminating third-party cookies by 2022. Consequently, marketers need to completely redefine existing targeting strategies to get their brands in front of the right prospects. Adding further complication, buyer preference has also been trending toward cookieless, even first-party cookies. Marketers now face the challenge of creating a targeting strategy that is both effective in serving their organization’s needs and non-invasive for buyers.
Whether marketing professionals are ready or not, a cookieless future is quickly approaching. Companies without access to durable IDs will need to use the period between now and January 2022 to test and explore alternate strategies to cookie-based consumer acquisition. What will the future look like for marketers? How are marketing teams planning on becoming effective drivers of customer acquisition at scale in the new landscape?
Our expert panel will discuss what they think a cookieless future will entail—including how they plan to rethink prospecting and targeting efforts, efficiently adapt existing advertising strategies, and accommodate the end of third-party cookies.
Discussion Topics
- Defining a cookieless future and its lasting impact on marketers
- Implementing sustainable buyer acquisition strategies that don’t rely on third-party cookies
- Identifying affected workflow changes through omnichannel analysis and brainstorming solutions
- Developing first-party data capabilities within an organization
- Determining the role of identity providers for marketers and advertisers in 2021 and beyond
- Complying with data governance and updated privacy policies
Panelists
Agilent Technologies
Agilent Technologies
Event Details
Date
Wednesday, February 24th, 2021
Time
12:00 pm – 1:30 pm CST
Attendee Profile
Marketing and ad tech leaders
Agenda
12:00PM Attendees Enter Virtual Event & Welcome Remarks
12:05PM Video Networking in Breakout Rooms
12:15PM Panel Discussion
12:55PM Audience Q&A
1:10PM Breakout Networking Sessions
12:00PM
Attendees Enter Virtual Event & Welcome Remarks
12:05PM
Video Networking in Breakout Rooms
12:15PM
Panel Discussion
12:55PM
Audience Q&A
1:10PM
Breakout Networking Sessions
Reserve Your Spot Here
Sponsor
Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with their customers across every screen. Learn more at www.adobe.com.
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
adobe.com