To maintain relevance with increasingly demanding HCPs and patients, Life Sciences marketers are facing increasing pressures to deliver improved experiences while bringing new content and services to the market faster and in more cost-effective ways. Marketing organizations are scrambling to build out new customer engagement channels, adopt new approaches to content creation, and create much larger volumes of content.  A strong need is emerging for seamless collaboration and new ways-of-working across a wide range of historically siloed stakeholders.  Finding ways to enable marketing teams to ‘work smarter’ across the delivery of omni-channel experiences and accelerate content velocity by connecting the ‘right’ stakeholders, processes, and technology platforms is critical in the fight for customer mindshare.  As marketing organizations work harder to make sure content creation and campaign execution efforts run smoothly, teams stay aligned, and all team members have what they need, evaluating the way that work gets done is a critical success factor that is too often ignored. Forward-thinking leaders are taking a radically different approach to work to meet the endless challenges that are reshaping the workplace.