Data-driven hyper-personalization, machine learning, predictive analytics, and identity graphs have opened a world of possibilities in precision marketing and personalized dynamic creative. Marketers have the insight and the ability to serve the right content to the right person on the right channel at the right moment.

Today’s consumer expects no less. They seek personalization and relevance at every touchpoint. To keep up, brands are investing in expanding ‘frankenstacks’ of martech in an attempt to enable the kind of personal outreach that yields the highest conversion and loyalty.

To scale personalized content or creative and achieve a seamless 1:1 customer journey across all channels, siloed data needs to be aggregated, and creative production technology needs to be put in place. From there, the use of data-driven dynamic creative technology (DCO) yields tens of thousands of 1:1 conversations across multiple channels. In this discussion, our panelists will examine the challenges and successes they’ve had pursuing personalization at scale.