Bridging The Gap
eCommerce in the COVID Economy
Tuesday, April 28th
12:00 – 1:15 PM EST
Northeast
Tuesday, April 28th
12:00 – 1:15 PM EST
Northeast
About the Program
Bridging the Gap: eCommerce in the COVID Economy is an invitation-only, video-based virtual event limited to 30 senior digital and e-commerce leaders from enterprises in the Northeast who will convene with three goals in mind:
- Learn from insightful conversations led by our moderated panel
- Participate in interactive break out room video discussions
- Build meaningful new connections with a group of like-minded peers
About the Content
The Coronavirus pandemic has reached every corner of the eCommerce industry. Staples like groceries and household items are being ‘added to carts’ at an unprecedented rate. Retail organizations that have closed their doors are struggling to compensate for huge losses with online traffic. Many brands find themselves wildly unprepared, with little or no eCommerce infrastructure to build on. An economy in turmoil, record unemployment, and shelter-in-place measures mean consumers are prioritizing the essentials—leisure, luxury, real estate, travel, and automobile sales have dropped considerably. What can be learned from our collective new experiences, both positive and negative? Join our interactive panel and a peer-to-peer discussion to examine useful strategies and new best practices.
Discussion Topics
- Adjusting messaging to meet shoppers’ current needs and circumstances
- Addressing a new segment of in-store shoppers turned digital, and their expectations
- Engaging customers through content-powered commerce and thoughtful merchandising
- Optimizing omnichannel approaches for a consistent customer and buyer experience
- Using SEO in eCommerce to drive organic traffic
- Measuring the success of your eCommerce program
- Harnessing AI for predictive ordering and personalization
Moderator
Former Forrester Analyst
Adobe
Panelists
International Bonded Couriers, Inc.
eCommerce & Digital Marketing
ADP
Evoqua
Barnes & Noble
Goodbaby International
Event Details
Date
Tuesday, April 28th, 2020
Time
12:00 pm – 1:15 pm EST
Attendee Profile
30 senior digital and eCommerce leaders from the Northeast
Agenda
12:00PM Attendees Enter Virtual Event & Welcome Remarks
12:05PM Video Networking in Breakout Rooms
12:15PM Panel Discussion
12:40PM Audience Q&A
12:55PM Breakout Networking Sessions
12:00PM
Attendees Enter Virtual Event & Welcome Remarks
12:05PM
Video Networking in Breakout Rooms
12:15PM
Panel Discussion
12:40PM
Audience Q&A
12:55PM
Breakout Networking Sessions
Sponsor
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.