The B2B Tech
Sales & Marketing Leadership Roundtable
Bridging the Gap to Build Pipeline
Tuesday, April 21st
@ 12:00 – 1:15 PM PST
West Coast
Tuesday, April 21st
@ 12:00 – 1:15 PM PST
West Coast
About the Program
The B2B Tech Sales & Marketing Leadership Roundtable: Bridging the Gap to Build Pipeline is an invitation-only virtual event limited to Sales & Marketing leaders from B2B technology companies to convene over three goals:
- To learn actionable insights and strategies
- To walk away with valuable new connections from our unique networking opportunity
- To enjoy a fine lunch
About the Content
B2B technology marketers are becoming an extension of sales more than ever. As marketers are increasingly being measured by their ability to grow pipeline, it’s imperative that budget and resources are allocated wisely to deliver ROI. Bridging the gap between sales and marketing is critical for success. Join us on Tuesday, April 21st to learn what your peers are doing to accomplish their goals, and hear from our expert panel on best practices.
Discussion Topics
- Aligning & integrating marketing and sales to achieve growth
- Driving new business with Account-Based Marketing (ABM)
- Measuring success by identifying the right KPIs
- Marketing in the field—the impact of face-to-face interactions vs. digital
- Overcoming additional challenges with partner marketing and sales
Moderator
Moderator
BDI
Panelists
Panelists
Silver Peak
Medallia
Contrast Security
Genesys
Innovation & Marketing
Jivox
Zscaler
Narvar
Event Details
Date
Tuesday, April 21st, 2020
Time
12:00 pm – 1:15 pm PST
Attendee Profile
30 sales and marketing leaders from B2B technology companies
Agenda
12:00PM Attendees Enter Virtual Event & Welcome Remarks
12:05PM Video Networking in Breakout Rooms
12:15PM Panel Discussion
12:40PM Audience Q&A
12:55PM Breakout Networking Sessions
Sponsor and Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
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