Patient Journey Focused Marketing Strategies

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ABOUT

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DETAILS

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RSVP

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SPONSOR

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MODERATOR
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Dawn Lacallade
Chief of Social Strategy, Pharma Practice Lead
LiveWorld

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PANELISTS
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Amanda Phraner
Associate Director, Public Relations and Social Media
Horizon Therapeutics

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Rob Shields
Associate Director, Digital Customer Experience, US Endocrinology
AbbVie

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Tracy Yedlin
Sr. Manager, Customer Engagement and Marketing Innovation
Takeda

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ABOUT THIS PROGRAM
This is a private, invitation-only two hour lunch event that will take place at Morton’s The Steakhouse in Northbrook, IL.
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This event is limited to 20 senior brand, communications and digital marketers from leading pharmaceutical companies to convene with three goals in mind:
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• Discover insights and new marketing strategies[push h=10]
• Create valuable connections and relationships[push h=10]
• Enjoy a fine lunch with industry peers

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ABOUT THE CONTENT
Pharma companies’ social media executions have become more sophisticated; in strategy, tactics and capabilities. The key to advancing social media programs and performance improvement requires marketing professionals to continually learn from and implement proven industry innovations.
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Join LiveWorld and leading pharmaceutical brands this July for a power luncheon as we discuss opportunities throughout the customer experience that change behavior and influence decisions.
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We’ll discuss:

• Social marketing strategies and platform capabilities that work best for RX brands[push h=10]
• How marketing can tap into the emotional changes throughout the journey[push h=10]
• Developing programs that impact the HCP, Caregiver and Patient experience[push h=10]
• Creating content that inspires word-of-mouth and influences behaviors

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ATTENDEE EXPERIENCE VIDEO

Watch this 40-second video for a preview of the attendee experience:

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FEATURED PHOTOS FROM THIS EVENT

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PAST ATTENDING COMPANIES

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Stephanie Pereira Lima at stephanie.p.lima@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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DATE
Thursday, July 11th, 2019
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TIME
12:00 PM – 2:00 PM CST
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LOCATION
Morton’s The Steakhouse
699 Skokie Blvd Northbrook, IL 6006

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ATTENDEE PROFILE
20 Brand, Communications and Digital Marketers from leading Pharmaceutical Companies
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EVENT AGENDA:

12:00 PM – 12:30 PM	Reception, Meet & Greet
12:30 PM – 12:45 PM	Welcome Remarks, Group Introductions and Lunch Begins
12:45 PM – 2:00 PM	Panel Discussion and Interactive Open Room Discussion

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SPONSOR

LiveWorld provides agency services and enterprise-class software for managing customer conversations in social media and messaging apps, on the web and mobile devices. By blending human engagement and automation, we help companies get closer to their customers to bolster relationships, loyalty, and lifetime value. Our clients include Bank of America, Pfizer, Wells Fargo, and Zoetis, among others. Learn more atwww.liveworld.com and @LiveWorld.

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ORGANIZER

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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