ABM in the Field

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ABOUT

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DETAILS

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RSVP

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SPONSOR

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It’s no secret that many companies see the value in Account Based Marketing (ABM) and have begun implementing strategies to maximize its potential. While applying ABM to a field marketing strategy may seem like a no-brainer, many enterprise focused companies struggle with how to properly execute it.
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Account-Based Marketing in the Field is a 90-minute roundtable lunch that will bring together a select group of 20 enterprise marketers from the Bay Area who are interested in incorporating account-based marketing strategies into their events and field marketing initiatives. Roundtable members will benefit from a highly interactive format that allows every leader to exchange knowledge, perspectives, and experiences on best practices while networking over lunch.

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Roundtable objectives are to discuss the following key points:

• Why is ABM the best strategy for your events?
• How are leading enterprises optimizing their field marketing strategy to embrace ABM?
• What are some examples of effective ABM field programs?
• How are top marketers taking their brand on the road while educating their buyers?

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PHOTOS FROM THIS EVENT

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EVENT PARTICIPANTS
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CO-MODERATOR

Steve Etzler
CEO
Business Development Institute

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CO-MODERATOR

Stephanie Pereira Lima
VP, Accounts
Business Development Institute

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THOUGHT STARTER

Jennifer Bond
SVP, Marketing
Hyperwallet

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THOUGHT STARTER

Nipul Chokshi
VP Marketing
Lattice Engines

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THOUGHT STARTER

Trevor Daughney
VP Strategic and Corporate Marketing
Ping Identity

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THOUGHT STARTER

Caitlin Denham-Swanson
Head of Field Marketing
Leanplum

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THOUGHT STARTER

David Dolnick
Senior Event Manager
OneLogin

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THOUGHT STARTER

Masha Finkelstein
Director, Demand Generation
BetterWorks

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THOUGHT STARTER

Kenny Lee
VP, Marketing
Revinate

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THOUGHT STARTER

James Miller
Senior Vice President, Business Development
DWA Media

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THOUGHT STARTER

Damian O’Farrill
Global Sales Operations and Marketing Automation- Salesforce
Autodesk

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THOUGHT STARTER

Anaal Patel
VP, Marketing
Sparkcentral

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THOUGHT STARTER

Lee Ann Vallerga
Marketing Events Manager
Sitecore

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steven Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.

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DATE:
Wednesday, May 24, 2017
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LOCATION:
Bently Reserve
400 Sansome St, San Francisco, CA 94111

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TIME:
12:00 pm – 1:30pm
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ATTENDEE PROFILE:
20 marketing leaders from enterprise technology firms in the Bay Area

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SPONSOR/ORGANIZER
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Business Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership-driven customer acquisition roadshow events that attract our clients’ buyers while providing valuable content and networking opportunities for their prospects. BDI has been educating and connecting thousands of business leaders through hundreds of B2B events on a nationwide basis since 2001. Accelerate Events are BDI’s exclusive demand generation programs that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content.

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