The Account Based Marketing Leadership Roundtable

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While Account Based Marketing (ABM) is not new, its popularity has recently surged.

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“ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Period.”, according to ITMSA who pioneered the concept more than a decade ago.
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“ABM helps to evolve the role of marketing to reflect a stronger alignment with sales objectives and customer needs to deliver better execution and revenue outcomes.” defined by DemandBase, a leading ABM software provider.

 

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ABOUT

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PARTICIPANTS

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RSVP

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SPONSOR

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The Account-Based Marketing Leadership Roundtable is limited to 20 marketing leaders from enterprise technology & services firms in the Bay Area. Roundtable members will benefit from a highly interactive format that allows every leader to exchange knowledge, perspectives, and experiences on best practices while networking over a 90 minute lunch.

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Key Discussion Questions:

• Why are private events proving to be one of the most effective ABM tactics?
• What are the best practices around content/speaker strategy, format/agenda creation, & venue selection?
• How do you integrate sales with your ABM event strategy and execution?
• What are the best approaches to researching and compiling an ABM focused attendee candidate list?
• What are the lessons learned around attendee recruiting marketing channels such as email, LinkedIn/social media, phone, and direct mail?
• What are the most proven technologies to support and enable ABM events?
• What are the best practices to create a sales enablement plan to measure event ROI?

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EVENT PARTICIPANTS
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CO-MODERATOR

Steve Etzler
Founder & CEO
Business Development Institute

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CO-MODERATOR

Stephanie Pereira Lima
VP, Accounts
Business Development Institute

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THOUGHT STARTER

Stan Adams
Strategic Accounts, IVV Practice (Quality Assurance)
Prolifics (previously Arsin)

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THOUGHT STARTER

Peter Allen
Vice President, Business Development
Siegel+Gale

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THOUGHT STARTER

Lisa Ames
VP, Demand Generation
DemandBase

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THOUGHT STARTER

Alison Carreon
Marketing Manager
Siegel+Gale

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THOUGHT STARTER

David Dolnick
Senior Event Manager
OneLogin

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THOUGHT STARTER

Kiley Gasparovic
Online Associate
M+R

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THOUGHT STARTER

Ricardo Ibarra
CEO
AuctioLeads

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THOUGHT STARTER

Esther Kim
Events Marketing Manager
Guidespark

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THOUGHT STARTER

Matthew Loebman
Strategy Director
Siegel+Gale

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THOUGHT STARTER

Serena Malkani
Integrated Marketing, Collaborative Projects
The Linux Foundation

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THOUGHT STARTER

Nicholas Mueller
Director of Content Marketing
Lookout

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THOUGHT STARTER

Jason Jay Sharma
Start-Up and Marketing Leader
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THOUGHT STARTER

Alison Shemyakin
Director of Marketing
InfoScout

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THOUGHT STARTER

Sierra Summers
Director of Demand Gen & Marketing Ops
Gigya

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RSVP:
If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steven Etzler at steven.etzler@bdionline.com. While there is no cost to attend this event we do require that registrants attend, for the benefit of all involved.

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DATE:
Thursday,
September 29, 2016
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TIME:
12:00 PM – 1:30 PM

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LOCATION:
Bently Reserve
301 Battery Street, San Francisco, CA 94111

ATTENDEE PROFILE:
20 marketing leaders from enterprise technology and services firms in the Bay Area

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SPONSOR/ORGANIZER
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Business Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership-driven customer acquisition events that attract our clients’ buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 14+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Check out our event calendar and follow us on Twitter at @BDIonline.

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