The Account Based Marketing Leadership Roundtable

[column parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”” extended_padding=”1″ background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” hide_bg_lowres=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”#FFFFFF” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

[column_1 width=”2/5″ title=”” title_type=”” animation=”none” implicit=”true”]

[/column_1]

[column_1 width=”3/5″ last=”true” title=”” title_type=”” animation=”none” implicit=”true”]

While Account Based Marketing (ABM) is not new, its popularity has recently surged.

[push h=5]

“ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Period.”, according to ITMSA who pioneered the concept more than a decade ago.
[push h=5]
“ABM helps to evolve the role of marketing to reflect a stronger alignment with sales objectives and customer needs to deliver better execution and revenue outcomes.” defined by DemandBase, a leading ABM software provider.

 

[/column_1]

[column_1 width=”1/1″ last=”true” title=”” title_type=”” animation=”none” implicit=”true”]

[/column_1]

[column_1 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”true” extended_padding=”true” background_color=”#FF5C26″ background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” hide_bg_lowres=”false” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”#FFFFFF” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

[blank h=”10″]

[/blank]

[column_2 width=”1/4″ title=”” title_type=”single” animation=”none” implicit=”true”]

ABOUT

[/column_2]

[column_2 width=”1/4″ title=”” title_type=”single” animation=”none” implicit=”true”]

PARTICIPANTS

[/column_2]

[column_2 width=”1/4″ title=”” title_type=”single” animation=”none” implicit=”true”]

RSVP

[/column_2]

[column_2 width=”1/4″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

SPONSOR

[/column_2]

[/column_1]

[blank h=”30″]

[/blank]

[column_1 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”” extended_padding=”1″ background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” hide_bg_lowres=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”#FFFFFF” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

[blank h=”15″]

[/blank]

[column_2 width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

The Account-Based Marketing Leadership Roundtable is limited to 20 marketing leaders from enterprise technology & services firms in the New York & New Jersey area. Roundtable members will benefit from a highly interactive format that allows every leader to exchange knowledge, perspectives, and experiences on best practices while networking over a 90 minute lunch.

[push h=10]

Key Discussion Questions:

• Why are private events proving to be one of the most effective ABM tactics?
• What are the best practices around content/speaker strategy, format/agenda creation, & venue selection?
• How do you integrate sales with your ABM event strategy and execution?
• What are the best approaches to researching and compiling an ABM focused attendee candidate list?
• What are the lessons learned around attendee recruiting marketing channels such as email, LinkedIn/social media, phone, and direct mail?
• What are the most proven technologies to support and enable ABM events?
• What are the best practices to create a sales enablement plan to measure event ROI?

[push h=30]

[/column_2]

[/column_1]

[/column]

[column parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”true” extended_padding=”true” background_color=”#FCEAE4″ background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” hide_bg_lowres=”false” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”#FFFFFF” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

[blank h=”15″]

[/blank]

[column_1 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”false” extended_padding=”true” background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” hide_bg_lowres=”false” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/5″]

[column_2 width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

CO-MODERATORS
[push h=10]

[/column_2]

[column_2 width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

Steve Etzler
Founder/CEO
Business Development Institute

[push h=10]

[/column_2]

[column_2 width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

Stephanie Pereira Lima
Account Director
Business Development Institute

[push h=10]

[/column_2]

[/column_1]

[column_1 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”false” extended_padding=”true” background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” hide_bg_lowres=”false” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”#FFFFFF” class=”” id=”” title=”” title_type=”single” animation=”none” width=”4/5″ last=”true”]

[column_2 width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

THOUGHT STARTERS
[push h=10]

[/column_2]

[column_2 width=”1/3″ title=”” title_type=”single” animation=”none” implicit=”true”]

Tess De Paula
‎Senior Business Development and Marketing Strategist
Siegel+Gale

[push h=10]

[/column_2]

[column_2 width=”1/3″ title=”” title_type=”single” animation=”none” implicit=”true”]

John Hendrick
Chief of Staff
Samsung Business Services

[push h=10]

[/column_2]

[column_2 width=”1/3″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

Heather Overley
Field Marketing Manager
Hitachi Data Systems

[push h=10]

[/column_2]

[column_2 width=”1/4″ title=”” title_type=”single” animation=”none” implicit=”true”]

Laura Sheeran
Field Marketing Manager, Global Systems Integrators
Hitachi Data Systems

[push h=10]

[/column_2]

[column_2 width=”1/4″ title=”” title_type=”single” animation=”none” implicit=”true”]

Christopher Stella
Senior Marketing Director
Siegel+Gale

[push h=10]

[/column_2]

[column_2 width=”1/4″ title=”” title_type=”single” animation=”none” implicit=”true”]

Julie Sun
Marketing Expert
[push h=10]

[/column_2]

[column_2 width=”1/4″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

Denise Vitola
Executive Vice President
Makovsky

[push h=10]

[/column_2]

[/column_1]

[blank h=”10″]

[/blank]

[/column]

[column parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”true” extended_padding=”true” background_color=”#FF5C26″ background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” hide_bg_lowres=”false” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”#FFFFFF” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

[column_1 width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

[/column_1]

[blank h=”15″]

[/blank]

[column_1 width=”1/2″ title=”” title_type=”single” animation=”none” implicit=”true”]

RSVP:
If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steven Etzler at steven.etzler@bdionline.com. While there is no cost to attend this event we do require that registrants attend, for the benefit of all involved.

[/column_1]

[column_1 width=”1/6″ title=”” title_type=”single” animation=”none” implicit=”true”]

DATE:
Wednesday,
August 17 , 2016
[push h=30]
TIME:
12:00 PM – 1:30 PM

[/column_1]

[column_1 width=”1/3″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

LOCATION:
Work-Bench
110 5th Ave, New York, NY 10011

ATTENDEE PROFILE:
20 marketing leaders from enterprise technology and services firms in the New York & New Jersey area

[/column_1]

[blank h=”5″]

[/blank]

[/column]

[column parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”” extended_padding=”1″ background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” hide_bg_lowres=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”#FFFFFF” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

[blank h=”50″]

[/blank]

[column_1 width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

SPONSOR/ORGANIZER
[push h=10]
Business Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership-driven customer acquisition events that attract our clients’ buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 14+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Check out our event calendar and follow us on Twitter at @BDIonline.

[/column_1]

[/column]

[blank h=”10″]

[/blank]