#HumanModeration in #SocialMedia

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about

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participants

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rsvp

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sponsor

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Most leading brands use social media to engage their audience. They adopt the latest technology or tool to support their campaigns and product lines. However, when it comes to establishing a framework for moderating content, most are not doing it consistently well. Brand reputations are damaged, crises are not avoided or properly managed and customers often feel ignored or exploited. The ironic aspect to this conversation is the missing human element in digital engagement. In an increasingly automated world, it’s to time to re-visit the role of humans in social media moderation.

#HumanModeration in #SocialMedia – An Interactive Lunch for Agencies & Brands is invitation-only and limited to 35 digital marketing professionals from agency and brands in the Greater New York area. Roundtable members will benefit from a highly interactive format that allows every leader to exchange knowledge, perspectives, and experiences on best practices while networking over a two hour lunch.

The event will highlight:

• What are the best practices of how leading brands used #humanmoderation for more effective customer engagement?
• How do the specifics of #humanmoderation change based upon the unique brand attributes of each company?
• How has the role of the human in social moderation changed over the last decade?
• What are the best practices for involving focused human touch to include in your strategy and specific plans?
• What new usage strategies that involve #humanmoderation will gain traction in the future?

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MODERATOR

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Mike Merriman
VP, Sales and Marketing
Mzinga

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PANELISTS

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Farra Kober
Director, Social Media
NBC News

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Kris Maccini
Director of Social Business Care & Intelligence
Metlife

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Amber Roussel
VP Digital
M Booth

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Michael Roberts
Chief Marketing and Digital Strategy Officer
Bank of America Merchant Services

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RSVP:
If you have received an invitation and would like to RSVP, or if you would like to be considered for participation, please email Stephanie Pereira Lima at stephanie.p.lima@bdionline.com.

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DATE:
Tuesday, June 7, 2016

[push h=20]TIME:
12:00 PM – 2:00 PM

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LOCATION:
Aureole New York
135 W 42nd Street
New York, NY 10036

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ATTENDEE PROFILE:
35 digital marketing professionals from agencies and brands in the Greater New York area

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SPONSOR[push h=”6″]

Mzinga is a leading provider of learning technologies and social media solutions for companies and organizations worldwide. Our Learning solutions include the OmniSocial Learning LMS, the xAPI enabled Mzinga Learning Record Store, and our mobile video learning platform TWIL – This Week I Learned. We empower employees, customers, and partners through formal and informal learning, collaboration and engagement anytime & anywhere. Mzinga’s social solutions provide brand protection, social crisis management, and customer engagement services for leading worldwide brands. To learn more about Mzinga’s offerings, visit www.mzinga.com, www.TWILVideo.com, and www.OnlineModeration.com.

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ORGANIZER[push h=”6″]

Business Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership driven, customer acquisition events that attract our client’s buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 14+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Visit our calendar to check out our upcoming events and follow us on Twitter at @BDIonline.

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