The Future of Branding: Strategy Roundtable Lunch

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The Future of Branding: Strategy is about how clear, beautiful and useful your audience’s experience is throughout their journey with your brand. Clear brands are intuitive and easy to understand. A brand’s beauty is determined by purposeful design. Useful brands are inherently beneficial.

The Future of Branding: Strategy Roundtable Lunch is an invitation-only group of senior marketing executives from Boston’s leading companies. The roundtable members benefit from a highly interactive format that allows every leader to exchange knowledge and experiences while networking over lunch. Siegel+Gale, the leading branding firm, is the event moderator. Business Development Institute is the event organizer.

On October 21, 2015 we hosted our inaugural Future of Branding Roundtable Lunch in Boston with participation from leading brands including Avaya, Bank of America, Bay State Financial, CA Technologies, Constant Contact, Fidelity Investments, Harvard Business School, Pearson, TripAdvisor, YP and others. We are pleased to come back to Boston and focus our discussion on The Future of Branding: Strategy.

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FEATURED SPEAKERRuss Meyer
Global Director, Strategy and Insights
Siegel + Gale
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MODERATOR
Margaret Molloy
Global Chief Marketing Officer + Head of Business Development
Siegel + Gale

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THOUGHT STARTERS

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Jeff Hadden
Senior Innovation Manager
Keurig Green Mountain

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Lara James
Vice President, Brand Marketing
MassMutual Financial Group

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Eric Siebert
Vice President Global Digital Marketing and Global Brand Strategy
Boston Scientific

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Monica Sullivan
VP, Acquisition Marketing
Constant Contact

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RSVP:
If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com.[push h=10]
While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.

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[push h=15]DATE:
April 13, 2016

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12:00PM – 2:00 PM EDT

[push h=10]LOCATION:
L’Espalier
774 Boylston Street
Boston, MA 02199

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ATTENDEE PROFILE:
30 senior marketers from leading brands.

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EVENT PARTNERS[push h=”6″]

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear. Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Diversified Agency Services, a division of Omnicom Group Inc., we have strong partners all around the world.

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Business Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership-driven customer acquisition events that attract our clients’ buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 14+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Check out our past events and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag at our events on Storify.

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