Acquiring New B2B Customers with Private Invitation-Only Events Webinar

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VIEW THE WEBINAR

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DOWNLOAD THE PRESENTATION

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DOWNLOAD THE WEBINAR

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B2B companies are producing more private events while sponsoring less trade shows and conferences. While these larger events may provide great exposure, participating sponsors face the challenge of sharing leads and content with their competition while paying expensive fees to speak to an often unqualified and competitive audience. They also want ownership and control of the format, agenda, content, attendee experience, attendee data, and communications. Invitation-only events are a proven method to maximize new customer lead generation, convert existing demand into new customers, expand business with current customers, and generate unique content that establishes thought leadership.

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We will answer the following questions and more:[push h=5]

• What types of formats and venues are proven to attract prospects?

• How do you create the content and topics to draw qualified attendees?

• What strategies should be used to recruit the best speakers?

• How do you engage attendees before, during and after the event?

• How do you integrate and inspire your sales team to maximize new customer lead generation?

• How do you fuel your content marketing with thought leadership captured from the event?

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SPEAKERS/PANELISTS

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Steve Etzler
Founder and CEO
Business Development Institute

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Tom Hileman
President
Hileman Group

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Denise Vardakas-Styrna
Director of Marketing
DataXu

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SPONSOR[push h=”6″]

Business Development Institute (BDI), founded in New York City in 2001, is a B2B event agency that specializes in producing invitation-only, thought leadership driven, customer acquisition events that attract our client’s buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 12+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Check out our past events and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag at our events on Storify.

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