The Impact of Social Media’s Evolution on Advertising Webinar

[column parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”false” extended_padding=”true” background_color=”#2c3e50″ background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

[blank h=”1″]

[/blank]

[column_1 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”” extended_padding=”1″ background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

[blank h=”30″]

[/blank]

[column_2 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”” extended_padding=”1″ background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

[column_3 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”” extended_padding=”1″ background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/3″]

[blank h=”1″]

[/blank]

VIEW THE WEBINAR

[/column_3]

[column_3 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”” extended_padding=”1″ background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/3″]

[blank h=”1″]

[/blank]

DOWNLOAD THE PRESENTATION

[/column_3]

[column_3 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”” extended_padding=”1″ background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/3″ last=”true”]

[blank h=”1″]

[/blank]

DOWNLOAD THE WEBINAR

[/column_3]

[/column_2]

[blank h=”30″]

[/blank]

[/column_1]

It’s a fact, organic reach for brands and retailers in social channels continues to decline. Facebook’s recent changes to its algorithm seemingly appear to support news and media companies’ organic efforts while punishing brands.

[push h=10]

The impact of the evolution of Social is that brands need to focus more on paid advertising if they want to reach their customers and prospects. In addition, media and entertainment companies, who are still achieving significant organic reach, have an opportunity to monetize their ability to hit target audiences.

[push h=10]

We have compiled industry experts for an online virtual round-table event to discuss these changes and how to adapt to succeed.

[push h=10]

We will answer the following questions and more:[push h=5]

• How have changes to Facebook’s algorithm impacted brand’s reach?

• How can brands and agencies more effectively leverage paid advertising on Social to reach their target audiences?

• How can publishers monetize their organic reach?

• How should brands and agencies approach targeting and segmentation to achieve the best results?

 

[blank h=”30″]

[/blank]

[/column]

[column parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”false” extended_padding=”true” background_color=”#3f5a77″ background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

[blank h=”15″]

[/blank]

[column_1 width=”1/5″ title=”” title_type=”single” animation=”none” implicit=”true”]

MODERATOR

[/column_1]

[column_1 width=”4/5″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

SPEAKERS/PANELISTS

[/column_1]

[column_1 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”” extended_padding=”1″ background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

[column_2 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”” extended_padding=”1″ background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/5″]

Jess Bahr
Senior Client Strategist
SocialFlow

[/column_2]

[column_2 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”” extended_padding=”1″ background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/5″]

Sean Corcoran
SVP, Director of Digital Media & Social Influence
Mullen

[/column_2]

[column_2 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”” extended_padding=”1″ background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/5″]

Paul Dunay
Financial Services Marketing Leader
PwC

[/column_2]

[column_2 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”” extended_padding=”1″ background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/5″]

Andrew Foxwell
Co-Founder and CEO
Foxwell Digital

[/column_2]

[column_2 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”” extended_padding=”1″ background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/5″ last=”true”]

Jeff Soriano
Director of Demand Generation
SocialFlow

[/column_2]

[/column_1]

[column_1 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”false” extended_padding=”true” background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”register” id=”register” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

[/column_1]

[blank h=”30″]

[/blank]

[/column]

[column parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”” extended_padding=”1″ background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

[blank h=”30″]

[/blank]

SPONSOR[push h=”6″]

SocialFlow is the next-generation enterprise social platform, built around the objective of gaining audience attention on social networks. As increasing quantities of content compete for consumer attention, publishers and their advertisers need more effective, data-driven approaches to their social publishing. SocialFlow dramatically improves the delivery of content to consumers’ feeds across multiple social networks, delivering significant increases in audience attention. For more information, please visit www.socialflow.com.

[blank h=”20″]

[/blank]

ORGANIZER[push h=”6″]

Business Development Institute (BDI), founded in New York City in 2001, is a B2B event agency that specializes in producing invitation-only, thought leadership driven, customer acquisition events that attract our client’s buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 12+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Check out our past events and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag at our events on Storify.

[/column]

[blank h=”30″]

[/blank]