Interactive Virtual Event: GTM Strategies for People Tech in the Age of GenAI
Interactive Virtual Event: GTM Strategies for People Tech in the Age of GenAI
Virtual Event
Thursday, December 12th
@ 1:00 – 2:00 PM ET
Virtual Event
Thursday, December 12th
@ 1:00 – 2:00 PM ET
About the Content
As the workforce evolves and HR priorities shift, field marketing leaders in People Tech companies must adapt their go-to-market (GTM) strategies to stay ahead of their ideal customer profile from target accounts. This interactive, cameras-on virtual event invites field marketing leaders to collaborate on effective GTM approaches, considering the future of work, the transformative power of GenAI, and the role of event marketing in reaching HR decision-makers. Through active peer-to-peer learning, participants will learn from each other how to tailor their marketing efforts to engage HR leaders, drive pipeline growth, and adapt to fast-changing industry trends.
Discussion Topics
- Tailoring Field Marketing Program Content for a Rapidly Changing World, including Future of Work & Gen AI
- Reimagining GTM Strategies, including Event Marketing in the HR Tech Space
- Leveraging Generative AI for GTM Campaigns for hot topics such as:
- Evolving HR Tech Needs in a Hybrid Workforce
- Personalization and Data-Driven HR
- Employee Experience (EX) Platforms
- Compliance and Security in People Data
- Future of Work and AI-Driven HR Innovation
- Localizing GTM Strategies to Align with HR Regional and Market Trends
- Future-Proofing Field Marketing with AI and Data Insights
Agenda (in ET)
1:00Attendees Join & Welcome Remarks
1:05Introduction of All Participants
1:20Panel Discussion + Open Room Discussion
2:00 Event Ends
1:00
Attendees Join & Welcome Remarks
1:05
Introduction of All Participants
1:20
Panel Discussion + Open Room Discussion
2:00
Event Ends
Who's Attending
An invitation-only group of marketing leaders from top People Tech companies
Objectives
- Connect with peers facing the same real-life challenges as you
- Learn from our expert panel about the future of GTM for People Tech
A complimentary sweet treat for the first 25 registrants!
Register below before Thursday, December 5th, to ensure that your chocolate is delivered in time for the event.
Reserve Your Spot Here
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. Learn more at bdionline.com.
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