Business Development Institute (BDI)

GenAI Roundtable for Enterprise Innovation - An Executive Dinner & Wine Tasting for Technology Leaders
2025-09-16 17:30 - 20:30 (America/Los_Angeles) | Taverna, 800 Emerson St, Palo Alto, CA, 94301, United States
IT WORKS: GOAL SETTING

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Events Calendar
Attendee Experience
Services
About
Culture
Contact Us

ITWORKS: GOAL SETTINGWednesday, February 17th 12:00 – 1:30 PM CTRESERVE YOUR SPOTMEET4 RELEVANT SPEAKERS w/ quality of knowledgeMEET SPEAKERSABOUTRedefining organizational strategy to include a focus on execution plans during the goal setting phase.CONTENT MATTERS

MODERATOR

Chris O'Neal
Senior Product Marketing ManagerWorkfront

PANELISTS

Eric Chang
Vice President, Product ManagementRubrik

Al Hamid
Global Chief Technology Officer (CTO), Industry Platforms IBM

Mel Reyes
Vice President, IT Enterprise Program ManagerSynchrony

ABOUT OUR EVENT

Digital Workplace Resilience: Improving Your Martech Stack for Greater Insights is an invitation-only, video-based virtual event limited to marketing and digital transformation leaders from enterprises across the country who will convene with three goals in mind: Gain actionable insights from conversations led by our expert moderated panelParticipate in interactive breakout room video discussionsBuild meaningful new connections with a group of diverse thinkers

event schedule

12:00PM Attendees Enter Virtual Event & Welcome Remarks 12:05PM Video Networking in Breakout Rooms 12:15PM Panel Discussion 12:55PM Audience Q&A 1:10PM Breakout Networking Sessions

WHEN

Wednesday, February 17th, 202112:00 pm – 1:30 pm CT

WHO

A select group of IT leaders

The New Era of Tech Companies

Every achievement big or small begins with setting a goal. In the current climate it is especially necessary for corporations to set clear and achievable goals with prioritized action plans. Both short and long term initiatives involve goals in the making, and creating a systematized strategy that prioritizes collaboration and workflow is a feat not to be taken lightly. According to the authors of The Balanced Scorecard, 90% of corporations fail to execute their strategies successfully. Thus, where goal setting may be a critical step in moving an action plan further, the strategy and execution of goals is an area where all companies could benefit from added insight. There are some metrics that corporate leaders can leverage in order to set and achieve company goals, such as making goals specific and measurable while approaching them in reachable increments. Even so, in order to better set the right actionable goals, corporate leaders need to define priorities with viable strategies before applying the right tools to plan, measure, and execute them.

Discussion Topics

Goal alignment and the importance of charting strategy from planning through execution How to prioritize critical tasks with so many uncertaintiesLeveraging integrated technological platforms and the right tool to streamline process, measure success, and modify for assured goal achievement How to define priorities when limited or decentralized resources necessitate compromiseThe limits of proactive planning and how to better align work to strategy

Reserve Your Spot Here

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SUBMIT

Sponsor

Workfront is a cloud-based work management solution. With our help, enterprise teams in creative and technical industries can triumph over outdated email and relentless rework. It’s a software solution designed to put work first, and turn you into a project king. Whether in the office, or traveling, Workfront provides an ideal, centralized location to complete work and collaborate in real-time, improving productivity, creating value, and offering executive visibility into every step of the process. There’s a reason why thousands of world-class enterprise teams like Fossil, Trek, ATB Financial, Starbucks, Amazon, and FCB trust Workfront. To learn more, visit workfront.com.

Organizer

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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