As the workforce evolves and HR priorities shift, field marketing leaders in People Tech companies must adapt their go-to-market (GTM) strategies to stay ahead of their ideal customer profile from target accounts. This interactive, cameras-on virtual event invites field marketing leaders to collaborate on effective GTM approaches, considering the future of work, the transformative power of GenAI, and the role of event marketing in reaching HR decision-makers. Through active peer-to-peer learning, participants will learn from each other how to tailor their marketing efforts to engage HR leaders, drive pipeline growth, and adapt to fast-changing industry trends.

As organizations adopt generative AI, the impact goes far beyond new tools—it requires a shift in marketing workflows, team structures, and decision-making processes. This session dives into the critical organizational adjustments and considerations needed to successfully integrate generative AI into marketing operations, highlighting the importance of aligning leadership, empowering teams, and fostering a culture of adaptability.

As organizations adopt generative AI, the impact goes far beyond new tools—it requires a shift in marketing workflows, team structures, and decision-making processes. This session dives into the critical organizational adjustments, and considerations, needed to successfully integrate generative AI into marketing operations, highlighting the importance of aligning leadership, empowering teams, and fostering a culture of adaptability.

As organizations adopt generative AI, the impact goes far beyond new tools—it requires a shift in marketing workflows, team structures, and decision-making processes. This session dives into the critical organizational adjustments, and considerations, needed to successfully integrate generative AI into marketing operations, highlighting the importance of aligning leadership, empowering teams, and fostering a culture of adaptability.

While many enterprises are investing heavily in AI, a select group of leaders have truly capitalized on the opportunity. These innovators have transformed their approach to critical infrastructure, shifting IT from a cost-cutting measure to a revenue-generating asset.