As organizations adopt generative AI, the impact goes far beyond new tools—it requires a shift in marketing workflows, team structures, and decision-making processes. This session dives into the critical organizational adjustments and considerations needed to successfully integrate generative AI into marketing operations, highlighting the importance of aligning leadership, empowering teams, and fostering a culture of adaptability.

As organizations adopt generative AI, the impact goes far beyond new tools—it requires a shift in marketing workflows, team structures, and decision-making processes. This session dives into the critical organizational adjustments, and considerations, needed to successfully integrate generative AI into marketing operations, highlighting the importance of aligning leadership, empowering teams, and fostering a culture of adaptability.

As organizations adopt generative AI, the impact goes far beyond new tools—it requires a shift in marketing workflows, team structures, and decision-making processes. This session dives into the critical organizational adjustments, and considerations, needed to successfully integrate generative AI into marketing operations, highlighting the importance of aligning leadership, empowering teams, and fostering a culture of adaptability.

While many enterprises are investing heavily in AI, a select group of leaders have truly capitalized on the opportunity. These innovators have transformed their approach to critical infrastructure, shifting IT from a cost-cutting measure to a revenue-generating asset.

The future of AI and data infrastructure is here, and it’s reshaping everything. As AI applications are becoming pervasive, the way we handle data is becoming the real game-changer.