BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Business Development Institute (BDI) - ECPv6.15.20//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://bdionline.com X-WR-CALDESC:Events for Business Development Institute (BDI) REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20210314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20211107T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20210314T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20211107T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20220313T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20221106T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20230312T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20231105T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20240310T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20241103T070000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20210314T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20211107T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20220313T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20221106T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20230312T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20231105T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20240310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20241103T090000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:America/Guatemala BEGIN:STANDARD TZOFFSETFROM:-0600 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20220101T000000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:America/Santiago BEGIN:STANDARD TZOFFSETFROM:-0300 TZOFFSETTO:-0400 TZNAME:-04 DTSTART:20210404T030000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0400 TZOFFSETTO:-0300 TZNAME:-03 DTSTART:20210905T040000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0300 TZOFFSETTO:-0400 TZNAME:-04 DTSTART:20220403T030000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0400 TZOFFSETTO:-0300 TZNAME:-03 DTSTART:20220911T040000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0300 TZOFFSETTO:-0400 TZNAME:-04 DTSTART:20230402T030000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0400 TZOFFSETTO:-0300 TZNAME:-03 DTSTART:20230903T040000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20230517T130000 DTEND;TZID=America/New_York:20230517T140000 DTSTAMP:20260420T080420 CREATED:20230407T000842Z LAST-MODIFIED:20260203T173107Z UID:92812-1684328400-1684332000@bdionline.com SUMMARY:B2B Field Marketing Event Strategies for 2023 & Beyond DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/051723_bdi/ CATEGORIES:Event Calendar,No Header END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20230511T120000 DTEND;TZID=America/Chicago:20230511T140000 DTSTAMP:20260420T080420 CREATED:20230214T193101Z LAST-MODIFIED:20260203T173109Z UID:91952-1683806400-1683813600@bdionline.com SUMMARY:Securing the Cloud Journey for Enterprises DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/051123_veritas/ CATEGORIES:Event Calendar,No Header END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230509T120000 DTEND;TZID=America/Los_Angeles:20230509T140000 DTSTAMP:20260420T080420 CREATED:20230207T161409Z LAST-MODIFIED:20260203T173110Z UID:91856-1683633600-1683640800@bdionline.com SUMMARY:The ROI of Optimizing Software Procurement Strategies DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/050923_vendr/ CATEGORIES:Event Calendar,No Header ATTACH;FMTTYPE=image/jpeg:https://bdionline.com/wp-content/uploads/2023/02/rich-hay-V0YpBGGk-_A-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230503T173000 DTEND;TZID=America/New_York:20230503T200000 DTSTAMP:20260420T080420 CREATED:20230215T183904Z LAST-MODIFIED:20260203T173112Z UID:92020-1683135000-1683144000@bdionline.com SUMMARY:Connecting Global Ecosystems for Cloud\, Network\, and Infrastructure Leaders DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/050323/ CATEGORIES:Event Calendar,No Header ATTACH;FMTTYPE=image/jpeg:https://bdionline.com/wp-content/uploads/2023/02/joe-taylor-JqI2MRG7k5w-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230501T120000 DTEND;TZID=America/Los_Angeles:20230501T140000 DTSTAMP:20260420T080420 CREATED:20230515T150950Z LAST-MODIFIED:20260203T173114Z UID:94324-1682942400-1682949600@bdionline.com SUMMARY:Marketing in the Age of Gen AI -- Deloitte DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/061423_adobe-2/ CATEGORIES:Event Calendar,No Header END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230412T120000 DTEND;TZID=America/New_York:20230412T140000 DTSTAMP:20260420T080420 CREATED:20230201T174530Z LAST-MODIFIED:20260203T173116Z UID:91598-1681300800-1681308000@bdionline.com SUMMARY:The ROI of Optimizing Software Procurement Strategies DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/041223_vendr/ CATEGORIES:Event Calendar,No Header ATTACH;FMTTYPE=image/jpeg:https://bdionline.com/wp-content/uploads/2023/02/boston-1448339_1920.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Guatemala:20230330T120000 DTEND;TZID=America/Guatemala:20230330T140000 DTSTAMP:20260420T080420 CREATED:20230123T185455Z LAST-MODIFIED:20260203T173117Z UID:91423-1680177600-1680184800@bdionline.com SUMMARY:Sustainable IT: Tactical Strategies to help Reduce Your Carbon Footprint DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/033023hpeamdsustainability/ CATEGORIES:Event Calendar,No Header ATTACH;FMTTYPE=image/jpeg:https://bdionline.com/wp-content/uploads/2023/01/broken-obelisk-by-barnett.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230328T120000 DTEND;TZID=America/Los_Angeles:20230328T140000 DTSTAMP:20260420T080420 CREATED:20230123T183823Z LAST-MODIFIED:20260203T180123Z UID:91405-1680004800-1680012000@bdionline.com SUMMARY:Sustainable IT: Tactical Strategies to help Reduce Your Carbon Footprint DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/032823sustainability/ CATEGORIES:Event Calendar,No Header ATTACH;FMTTYPE=image/jpeg:https://bdionline.com/wp-content/uploads/2023/01/golden-gate-bridge-4271364_1920.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230316T130000 DTEND;TZID=America/New_York:20230316T140000 DTSTAMP:20260420T080420 CREATED:20230131T160257Z LAST-MODIFIED:20260203T180124Z UID:91555-1678971600-1678975200@bdionline.com SUMMARY:Activating your Customer Data DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/031623/ CATEGORIES:Event Calendar,No Header END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230228T120000 DTEND;TZID=America/New_York:20230228T140000 DTSTAMP:20260420T080420 CREATED:20221221T202211Z LAST-MODIFIED:20260203T180125Z UID:91253-1677585600-1677592800@bdionline.com SUMMARY:The Future of Data-Driven Financial Services & Insurance DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/022823/ CATEGORIES:Event Calendar,No Header ATTACH;FMTTYPE=image/jpeg:https://bdionline.com/wp-content/uploads/2022/09/nelson-ndongala-yoH_AXUxYWk-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230201T130000 DTEND;TZID=America/New_York:20230201T140000 DTSTAMP:20260420T080420 CREATED:20230501T143914Z LAST-MODIFIED:20260203T180127Z UID:93614-1675256400-1675260000@bdionline.com SUMMARY:Maximizing ROI with ABM​: Doing More With Less​ -- Client Site DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/maximizing_roi_with_abm/ CATEGORIES:Event Calendar,No Header ATTACH;FMTTYPE=image/jpeg:https://bdionline.com/wp-content/uploads/2023/02/campaign-creators-gMsnXqILjp4-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20221214T120000 DTEND;TZID=America/Los_Angeles:20221214T130000 DTSTAMP:20260420T080420 CREATED:20221028T182948Z LAST-MODIFIED:20260203T180129Z UID:90155-1671019200-1671022800@bdionline.com SUMMARY:Identity Security in the Boardroom: A Moderated Roundtable with the C-Suite DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/121422_sailpointwest/ CATEGORIES:Event Calendar,No Header END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221209T120000 DTEND;TZID=America/New_York:20221209T130000 DTSTAMP:20260420T080420 CREATED:20220927T185336Z LAST-MODIFIED:20260203T180130Z UID:88332-1670587200-1670590800@bdionline.com SUMMARY:Automated Analytics - Your Secret Weapon for an Uncertain Economy DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/120922_alteryx/ CATEGORIES:Event Calendar,No Header END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221208T120000 DTEND;TZID=America/New_York:20221208T140000 DTSTAMP:20260420T080420 CREATED:20221025T153355Z LAST-MODIFIED:20260203T180130Z UID:89887-1670500800-1670508000@bdionline.com SUMMARY:Mitigating Risk Within Your Supply Chain: Enabling Safety With Compliant\, Successful Practices DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/120822_supplychain/ CATEGORIES:Event Calendar,No Header END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221207T120000 DTEND;TZID=America/New_York:20221207T140000 DTSTAMP:20260420T080420 CREATED:20221028T183120Z LAST-MODIFIED:20260203T180132Z UID:90175-1670414400-1670421600@bdionline.com SUMMARY:Monetization + Recurring Revenue Business Models for Resiliency - A Roundtable Lunch for Product & Tech Leaders DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/120722_resiliency/ CATEGORIES:Event Calendar,No Header END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221206T130000 DTEND;TZID=America/New_York:20221206T140000 DTSTAMP:20260420T080420 CREATED:20221026T160447Z LAST-MODIFIED:20260203T180134Z UID:89988-1670331600-1670335200@bdionline.com SUMMARY:Future-Proofing your Startup: Marketing Strategies in an Uncertain Economy DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/future-proofing-marketing-strat/ CATEGORIES:Event Calendar,No Header END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221201T130000 DTEND;TZID=America/New_York:20221201T140000 DTSTAMP:20260420T080420 CREATED:20221005T162519Z LAST-MODIFIED:20260203T180135Z UID:88971-1669899600-1669903200@bdionline.com SUMMARY:The Future of Securing Apps and APIs DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/frictionless-security/ CATEGORIES:Event Calendar,No Header END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221130T180000 DTEND;TZID=America/New_York:20221130T200000 DTSTAMP:20260420T080420 CREATED:20221007T131809Z LAST-MODIFIED:20260203T180137Z UID:89106-1669831200-1669838400@bdionline.com SUMMARY:Driving Growth & Pipeline in 2023 - A Roundtable Dinner for B2B Sales & Marketing Leaders DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/113022_demandbase/ CATEGORIES:Event Calendar,No Header ATTACH;FMTTYPE=image/jpeg:https://bdionline.com/wp-content/uploads/2022/09/raf-winterpacht-IJResNBbAnc-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221129T120000 DTEND;TZID=America/New_York:20221129T140000 DTSTAMP:20260420T080420 CREATED:20221017T171308Z LAST-MODIFIED:20260203T180138Z UID:89614-1669723200-1669730400@bdionline.com SUMMARY:The Race for Data: Capturing\, Automating & Enabling Analytics DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/the-race-for-data-capturing-automating-enabling-analytics/ CATEGORIES:Event Calendar,No Header END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221116T130000 DTEND;TZID=America/New_York:20221116T140000 DTSTAMP:20260420T080420 CREATED:20220915T182636Z LAST-MODIFIED:20260203T180139Z UID:87374-1668603600-1668607200@bdionline.com SUMMARY:Identity Security in the Boardroom: A Moderated Roundtable With the C-Suite DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/111622-identitysecurity/ CATEGORIES:Event Calendar,No Header ATTACH;FMTTYPE=image/jpeg:https://bdionline.com/wp-content/uploads/2022/09/charles-forerunner-3fPXt37X6UQ-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20221115T120000 DTEND;TZID=America/Chicago:20221115T140000 DTSTAMP:20260420T080420 CREATED:20220922T060928Z LAST-MODIFIED:20260203T180140Z UID:87916-1668513600-1668520800@bdionline.com SUMMARY:Mitigating Risk Within Your Supply Chain : Enabling Safety With Compliant\, Successful Practices DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/11152022_supplychain/ CATEGORIES:Event Calendar,No Header ATTACH;FMTTYPE=image/jpeg:https://bdionline.com/wp-content/uploads/2022/09/marvin-meyer-SYTO3xs06fU-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221110T130000 DTEND;TZID=America/New_York:20221110T140000 DTSTAMP:20260420T080420 CREATED:20220919T191448Z LAST-MODIFIED:20260203T180142Z UID:87439-1668085200-1668088800@bdionline.com SUMMARY:The New Age of Email Marketing DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/111022braze/ CATEGORIES:Event Calendar,No Header ATTACH;FMTTYPE=image/jpeg:https://bdionline.com/wp-content/uploads/2022/09/cytonn-photography-ZJEKICY5EXY-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221108T120000 DTEND;TZID=America/New_York:20221108T140000 DTSTAMP:20260420T080420 CREATED:20220908T171959Z LAST-MODIFIED:20260203T180142Z UID:87044-1667908800-1667916000@bdionline.com SUMMARY:Sustainable IT: Tactical Strategies to help Reduce Your Carbon Footprint DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/110822reducecarbon/ CATEGORIES:Event Calendar,No Header ATTACH;FMTTYPE=image/jpeg:https://bdionline.com/wp-content/uploads/2022/09/alesia-kazantceva-XLm6-fPwK5Q-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221102T130000 DTEND;TZID=America/New_York:20221102T140000 DTSTAMP:20260420T080420 CREATED:20220907T172412Z LAST-MODIFIED:20260203T180144Z UID:86872-1667394000-1667397600@bdionline.com SUMMARY:ABM-ify Your Revenue Strategy: Your Secret Weapon for Sales and Marketing Success DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/110222revenuestrategy/ CATEGORIES:Event Calendar,No Header ATTACH;FMTTYPE=image/jpeg:https://bdionline.com/wp-content/uploads/2022/09/lukas-blazek-mcSDtbWXUZU-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221020T173000 DTEND;TZID=America/New_York:20221020T193000 DTSTAMP:20260420T080420 CREATED:20220927T143000Z LAST-MODIFIED:20260203T180145Z UID:88190-1666287000-1666294200@bdionline.com SUMMARY:The future of the workplace: Making strategic investments in next-generation leaders DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/102022_handshake_nyc/ CATEGORIES:Event Calendar,No Header ATTACH;FMTTYPE=image/jpeg:https://bdionline.com/wp-content/uploads/2022/09/arlington-research-kN_kViDchA0-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221018T120000 DTEND;TZID=America/New_York:20221018T140000 DTSTAMP:20260420T080420 CREATED:20220928T190914Z LAST-MODIFIED:20260203T180146Z UID:88661-1666094400-1666101600@bdionline.com SUMMARY:The future of the workplace: Making strategic investments in next-generation leaders DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/101822_handshake_chicago/ CATEGORIES:Event Calendar,No Header ATTACH;FMTTYPE=image/jpeg:https://bdionline.com/wp-content/uploads/2022/09/arlington-research-kN_kViDchA0-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221006T130000 DTEND;TZID=America/New_York:20221006T141500 DTSTAMP:20260420T080420 CREATED:20220826T173123Z LAST-MODIFIED:20260203T180148Z UID:86648-1665061200-1665065700@bdionline.com SUMMARY:Social media as the new service differentiator: Boost reputation and drive loyalty DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/100622serviceprogram/ CATEGORIES:Event Calendar,No Header END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220914T080000 DTEND;TZID=America/New_York:20220914T170000 DTSTAMP:20260420T080420 CREATED:20220914T174939Z LAST-MODIFIED:20260203T180149Z UID:87316-1663142400-1663174800@bdionline.com SUMMARY:LiveWorld RSVP DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/10-06-22-liveworld-rsvp/ CATEGORIES:Event Calendar,No Header END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220904T000000 DTEND;TZID=America/New_York:20220904T000000 DTSTAMP:20260420T080420 CREATED:20221004T183553Z LAST-MODIFIED:20260203T180150Z UID:88945-1662249600-1662249600@bdionline.com SUMMARY:11.2 RollWorks ABM-ify Your Revenue Strategy DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/11-2-rollworks-abm-ify/ CATEGORIES:Event Calendar,No Header END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Santiago:20220628T120000 DTEND;TZID=America/Santiago:20220628T120000 DTSTAMP:20260420T080420 CREATED:20220422T170336Z LAST-MODIFIED:20260203T180152Z UID:85777-1656417600-1656417600@bdionline.com SUMMARY:Frictionless Fraud Protection: Adopting Automation for a Secure eCommerce Experience DESCRIPTION:Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n Beyond the Buzzword: Operationalizing Generative AI for Growth  \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nThursday\, February 22nd\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe to witness the power of GenAI in action. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Paul Aleman \n \n \n Adobe \n \n \n \n \n \n \n \n Manager\, Product Growth \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Rob Liebscher \n \n \n Adobe \n \n \n \n \n \n \n \n Director of Data Science and Machine Learning \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panelists \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cathy Chang \n \n \n Palo Alto Networks \n \n \n \n \n \n \n \n Senior Director\, Demand Operations of Excellence (DOPE) \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ilya Gaidarov \n \n \n Barracuda \n \n \n \n \n \n \n \n Senior Product Marketing Manager \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n Cloudflare \n \n \n \n \n \n \n \n Senior Director\, Marketing Operations and Martech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n Move beyond the buzzword and dive into the real-world results of generative AI.  Within the past year\, generative AI has exploded onto the scene\, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible\, enterprise-wide growth remains a hurdle for many.  Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel\, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n Witness the power of generative AI in action\, with concrete examples that are applicable for both B2C and B2B audiences.Demystify Adobe’s approach to generative AI initiatives\, from piloting to full-scale implementation.Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 Registration & networking \n 12:20 Lunch begins \n 12:25 Adobe presentation \n 1:00 \nModerated industry panel\n 1:30 \nPeer-to-peer networking\n 2:00 \nEvent concludes\n \n \n \n \n \n 12:00 Registration & networking 12:20  Lunch begins 12:25 Adobe presentation 1:00  Moderated industry panel 1:30  Peer-to-peer networking 2:00  Event concludes \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Learn from a leader in the field and gain insights applicable to your own organization. Discover the immense potential of generative AI to personalize content\, boost productivity\, and unlock new growth opportunities. Ask questions and engage in a lively discussion with an industry panel\, fellow attendees and Adobe experts. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor \n \n \n \n \n \n \n \n \n \n \n \n       About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/062822fraudprotection/ CATEGORIES:Event Calendar,No Header ATTACH;FMTTYPE=image/jpeg:https://bdionline.com/wp-content/uploads/2022/04/Screen-Shot-2022-04-22-at-8.11.26-PM.jpg END:VEVENT END:VCALENDAR