BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Business Development Institute (BDI) - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Business Development Institute (BDI) X-ORIGINAL-URL:https://bdionline.com X-WR-CALDESC:Events for Business Development Institute (BDI) REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20270314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20271107T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20260603T173000 DTEND;TZID=America/New_York:20260603T200000 DTSTAMP:20260411T072618 CREATED:20260325T193949Z LAST-MODIFIED:20260402T211440Z UID:121062-1780507800-1780516800@bdionline.com SUMMARY:Managing Risk Beyond the Traditional Perimeter: Building Consistent Controls Across Physical and Digital Environments DESCRIPTION:Marketing in the Age of Gen AI \n \n \n \n Marketing in the Age of Gen AI \n \n \n \n \n \n \n \n Lunch @ Taverna\nWednesday\, June 14th\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lunch @ Taverna\nWednesday\, June 14th\n@ 12:00 – 2:00 PM PT \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n RSVP\n \n \n \n \n \n \n \n Join this interactive round table with Adobe and Deloitte to explore the latest opportunities and challenges of AI-powered marketing. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n Panel\nContent\nProgram\nSponsor\n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jill Steinhour \n \n \n Adobe \n \n \n \n \n \n \n \n Director\, Industry Strategy Hi-Tech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Beth Adams \n \n \n Deloitte Digital \n \n \n \n \n \n \n \n Managing Director\, Marketing & CX Transformation \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Thought Starters \n \n \n \n \n \n \n \n \n \n \n \n \n \n Jessica Kao \n \n \n \n \n \n \n \n \n \n \n Innovator and thought leader of Marketing Operations and MarTech \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Mike Church \n \n \n Deloitte Digital \n \n \n \n \n \n \n \n Managing Director \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Kenneth Marzin \n \n \n Deloitte Digital \n \n \n \n \n \n \n \n Marketing & Customer Experience Transformation Leader | Principal \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Josh Hill \n \n \n RingCentral \n \n \n \n \n \n \n \n AVP\, Marketing Technology \n \n \n \n \n \n LinkedIn \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Content \n \n \n \n AI is coming of age and is here to stay.  New AI capabilities are emerging daily and spawning new considerations and questions for firms that want to make the most of these new capabilities and anticipate and manage privacy  and ethical concerns.  Join us for a round table discussion with digital leaders in the High Tech industry as we explore the latest opportunities and challenges of AI-powered marketing. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Discussion Topics \n \n \n \n \nDiscover how Adobe AI technologies are revolutionizing customer experiences and the role of marketing in creating personalized and engaging campaigns. \nHear about top AI use cases and how your peers are progressing in their AI agendas. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Agenda (in PT) \n \n \n \n \n 12:00 - 12:15 Registration & Networking \n 12:15 - 12:30 Introduction of all Participants \n 12:30 - 1:15 Moderated Panel\, Audience Q/A & Lunch is Served \n 1:15 - 2:00 \nInteractive Peer-to-Peer Roundtable Discussion\n \n \n \n \n \n 12:00 – 12:15 Registration & Networking 12:15 – 12:30 Introduction of all participants 12:30 – 1:15 Moderated Panel\, Audience Q/A & Lunch is Served 1:15 – 2:00 Interactive Peer-to-Peer Roundtable Discussion \n \n \n \n \n \n \n \n Who's Attending \n \n \n \n A select group of marketing leaders from major companies in the San Francisco Bay Area \n \n \n \n Objectives \n \n \n \n Walk away with an understanding of how large enterprises are leveraging AI in their sales and marketing efforts.Connect and learn from peers facing the same real-life challenges as youAsk our panelists your most pressing questions \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Venue \n \n \n \n Taverna \n \n \n \n 800 Emerson StreetPalo Alto\, California94301 Located in downtown Palo Alto\, TAVERNA\, a farm to table restaurant\, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance. https://www.tavernarestaurant.net \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Reserve Your Spot Here \n \n \n \n \n \n \n \n\n \n \n \n \n First Name \n \n \n \n \n Last Name \n \n \n \n \n Job Title \n \n \n \n \n Company Name \n \n \n \n \n Zip Code \n \n \n \n \n State \n \n \n \n \n Business Email Address \n \n \n \n \n Industry \n \n \n \n \n \n \n I agree that the Adobe family of companies may share my contact information with Deloitte Digital for marketing purposes. I understand I may unsubscribe at\nany time by clicking the link included in emails.\n \n \n \n \n \n \n \n \n SUBMIT\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsors \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About Adobe Adobe is changing the world through digital experiences. For more information\, visit www.adobe.com. About Adobe Experience Cloud In the experience economy\, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management\, data insights and audiences\, content personalization\, commerce and marketing workflows\, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform\, powering applications that enable personalized customer experiences in real-time at scale. Deloitte DigitalDigital technology has changed the face of business as we know it. Deloitte Digital is here to help you use it to your advantage. Our services help you advance customer and design-centric thinking throughout your organization\, from strategy through execution. Deloitte Digital combines Deloitte’s globally recognized strength in business transformation and technology implementation with the capabilities of a world-class digital agency. We can support your organization across the digital lifecycle — from working to define a bold digital strategy to designing and building your online and mobile presence — using agile methods that move quickly from digital concept to digital reality. Use our innovative mobile\, web\, and social solutions to increase the impact of digital for your customers\, employees\, and partners. \n \n \n \n \n \n \n \n \n \n \n \n Organizer \n \n \n \n \n \n \n \n \n \n \n \n Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only\, thought leadership driven\, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. URL:https://bdionline.com/event/060326/ LOCATION:Davios Back Bay\, 75 Arlington Street\, Boston\, MA\, 02116\, United States CATEGORIES:Event Calendar,No Header ATTACH;FMTTYPE=image/png:https://bdionline.com/wp-content/uploads/2026/03/envoy-boston.png END:VEVENT END:VCALENDAR