Explore the demographic and cultural shifts that led to the rise of video content on social media platforms: YouTube Shorts, Instagram Reels, and TikTok. Learn how video revolutionizes communication within the pharmaceutical industry and why you’re likely doing it wrong. Discover how generative AI is changing the media production game and the opportunities for pharma brands. The session will discuss using video-based strategies to create compelling and compliant video content that engages and influences HCPs, patients, and caregivers.