Delivering Real-Time Personalization

Delivering Real-Time Personalization

Using Tech to Enhance Customer Experiences

Using Tech to Enhance Customer Experiences

Thursday, January 26th
@ 1:00 – 2:00 PM ET

Thursday, January 26th
@ 1:00 – 2:00 PM ET

Join us to discuss how technology that enables personalization at scale inspires customer loyalty, generates revenue, and accelerates market growth.

Moderator

Panelists

About the Content

While most brands dabble in basic personalization, customers are demanding more thoughtful, relevant interactions throughout their buying journey, yet marketers struggle to transform their current strategies for attracting and retaining customers.

Organizations must use data management and analytics technologies to gather data and derive actionable insights. This enables brands to cross-sell and up-sell more effectively, offer a truly tailored buying experience for tech buyers, and allows companies to differentiate themselves in a highly competitive and crowded market.

Join us on January 26th to learn about how technology that enables personalization at scale is evolving. See how high-tech brands have effectively hyper-personalized customer experiences to inspire loyalty, generate revenue, and accelerate market growth.

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Discussion Topics

  • Utilizing first-, second-, and third-party data for personalization
  • Assembling and adapting content blocks for various platforms
  • Automating the tagging, cropping, and localization processes
  • Creating cohesive, omnichannel customer profiles
  • Orchestrating campaigns across traditional and new media
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Agenda (in ET)

1:00 – 1:05 PM

1:05 – 1:10 PM

1:10 – 1:45 PM

1:45 – 2:00 PM   

1:00 – 1:05 PM

Welcome & Interactive Chat Session

1:05 – 1:10 PM

Interactive Poll

1:10 – 1:45 PM

Moderated Panel & Q/A

1:45 – 2:00 PM

Peer-to-Peer Discussions

Welcome & Interactive Chat Session

Interactive Poll

Moderated Panel & Q/A

Peer-to-Peer Discussions

Who's Attending

  • A select group of senior marketing leaders in the high-tech space

Objectives

  • Connect with peers facing the same real-life problems as you
  • Ask our panel of experts your most pressing questions
  • Walk away with an understanding about how to personalize marketing using technology

The first 25 to register will receive a complimentary bottle of red wine!

Reserve Your Spot Here

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To learn more, visit workfront.com.

Organizer

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Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders.

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