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Transforming Digital Marketing with AI

Transforming Digital Marketing with AI

Lunch @ Taverna, Palo Alto
Thursday, December 5, 2024
@ 12:00 – 2:00 PT

Lunch @ Taverna, Palo Alto
Thursday, December 5, 2024
@ 12:00 – 2:00 PT

Join us to discuss AI’s impact on SEO, content and performance marketing!

Moderator

Diane Kulseth

Siteimprove

Manager, Digital Marketing Consulting


LinkedIn

Panelists

Joe Bresler

Rimini Street

Sr. Director, Digital Strategy, Technology and Operations


LinkedIn

Shradha Pathak

Intuitive

Senior Director Corporate Marketing Operations


LinkedIn

About the Content

As artificial intelligence (AI) continues to evolve, its impact on digital marketing becomes more profound, influencing areas like search engine optimization (SEO), content marketing, and performance marketing. This exclusive roundtable will bring together marketing leaders to discuss the transformative power of AI in enhancing digital marketing strategies and execution. We will have an interactive peer-to-peer discussion about AI’s role in automating processes, generating content, optimizing campaigns, and driving personalized customer interactions. Our goals are to provide actionable insights, explore ethical considerations, and forecast future developments in AI-powered marketing.while we enjoy a nice meal together.

Discussion Topics

  • Using AI-Enhanced SEO Strategies  – Understanding how AI is transforming keyword research, content creation, and search rankings.
  • Personalization and User Experience – Employing AI to deliver personalized content and improve user engagement.
  • AI Assisted Analysis – Finding hidden trends among data and improved forecasting.
  • Preparing for the Future of AI in Digital Marketing – Emerging AI technologies that will influence SEO and analytics in the coming years and strategizing for staying ahead of industry changes.
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Agenda (in PT)

12:00 Registration & networking

12:20 Table networking while enjoying the first course

12:45 Moderated Panel, Audience Q/A & Lunch is Served

1:30 Interactive Peer-to-Peer Discussion & Dessert/Coffee

12:00

Registration & Networking

12:20

Table networking while enjoying the first course

12:45

Moderated Panel, Audience Q/A & Lunch is Served

1:30

Interactive Peer-to-Peer Discussion & Dessert/Coffee

Who's Attending

  • An invitation-only group of senior Marketing leaders from major companies in the Bay Area

Objectives

  • Learn from the panel’s insights based on their latest data & experiences
  • Participate in peer-to-peer learning & networking with like-minded leaders
  • Enjoy a wonderful dining & wine tasting experience in a private room at Taverna

About the Venue

Taverna

800 Emerson Street, Palo Alto, CA 94301

Taverna in Palo Alto offers an inviting atmosphere where modern Mediterranean cuisine meets the charm of a neighborhood gathering place. Known for its farm-to-table approach, Taverna crafts dishes using locally sourced ingredients, emphasizing the rich flavors of Greece with a contemporary twist. Whether you’re enjoying a business lunch, an intimate dinner, or a celebratory gathering, Taverna’s warm ambiance, attentive service, and carefully curated wine selection make it an ideal setting for memorable dining experiences. Free parking at the municipal parking is located within close walking distance.

www.Taverna.com

Reserve Your Spot Here

Sponsors

Siteimprove is a comprehensive digital optimization platform designed to help organizations improve their online presence by addressing website performance, accessibility, SEO, and content quality. By using real-time data and automated reports, Siteimprove enables teams to take a proactive approach in identifying and resolving issues related to compliance, user experience, and search engine ranking.

Learn more at www.siteimprove.com.

Organizer

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. Learn more at bdionline.com.

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