Real Customers in Real-Time

Transforming CX with Personalized Data

Real Customers in Real-Time

Transforming CX with Personalized Data

Wednesday, November 17th
@ 12:00 – 1:15 PM CT

Wednesday, November 17th
@ 12:00 – 1:15 PM CT

Join our virtual discussion on how to overcome resistance to changing established processes, unite marketing and tech goals, and develop a more humanized customer experience.

$30 Meal Code Included!

Moderator

Spencer Burk

Braze

SVP of Growth


LinkedIn

Panelists

Sara Rountree

Mission Lane

Senior Director of Product Management


LinkedIn

Brian O'Connor

UncommonGoods

Chief Operating Officer


LinkedIn

Maya Pochiraju

Payability

VP of Product


LinkedIn

William Tangalos

Health IQ

Director, Database Marketing


LinkedIn

About the Content

Digital transformation and widespread disruption are happening faster than ever, and customers are increasingly expecting more personalized interactions. For organizations lacking the technological architecture to harness data in real-time, it’s nearly impossible to interpret ever-changing consumer behavior, gain and retain customers, and stay ahead of the competition.

By leveraging machine learning tools and strategies that streamline and automate the surplus of existing data in real-time, brands can gather actionable insights that build a clear picture of the customer’s wants and needs. Integrating data agility, governance, and privacy best practices also ensures that teams create a data-driven, tailored customer experience.

Join us on November 17th as we discuss how to overcome resistance to changing established processes, unite marketing and tech goals, and develop a more humanized customer experience.

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Discussion Topics

  • Leveraging engagements like SMS, email marketing, and push notifications to reach customers where they are
  • Eliminating data silos and ensuring quality and accuracy with good data governance
  • Establishing a platform with effective processes and a unified framework to collect, manage, and prepare insights
  • Developing customer-centric marketing strategies to enhance the overall product experience
  • Implementing AI tools to capture, ingest, and refine individualized data
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Agenda (in CT)

12:00 PM     

12:05 PM   

12:40 PM

12:50 PM     

1:15 PM    

12:00 PM

Attendees Join & Welcome Remarks

12:05 PM

Panel Discussion

12:40 PM

Audience Q&A

12:50 PM

Interactive Roundtable Discussion

1:15 PM

Event Officially Ends

Attendees Join & Welcome Remarks

Panel Discussion

Audience Q&A

Interactive Roundtable Discussion

Event Officially Ends

Who's Attending

Select group of information technology, product, and digital marketing leaders from across the country

Objectives

  • Walk away with a page full of notes on using real-time data to connect with consumers
  • Connect with peers facing the same, real-life problems as you
  • Ask our panel of experts your most pressing questions

Reserve Your Spot Here

Sponsor

1280px-Braze_Logo

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in Forrester’s 2020 Mobile Engagement Automation Wave™ report and was recognized as one of Inc. Magazine’s Best Workplaces two years in a row. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at www.braze.com.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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