Lean, Mean B2B Marketing Machines

Empowering Sales to Achieve Rapid Growth

Lean, Mean B2B Marketing Machines

Empowering Sales to Achieve Rapid Growth

Wednesday, November 17th
@ 3:00 – 4:15 PM ET

Wednesday, November 17th
@ 3:00 – 4:15 PM ET

Join our virtual discussion on how to integrate the best tools, techniques, and data into current B2B marketing strategies for high-speed growth at scale.

$30 Meal Code Included!

Moderator

TBA

Adobe

Panelists

Murph
Krajewski

Sharpen

Jay
Manciocchi

Shareworks
by Morgan Stanely

VP Marketing


LinkedIn

Veronika
Zatulovskaya

Handshake

Head of Field Marketing and Events


LinkedIn

Jeremy
Middleton

Kenna Security

Head of Marketing Strategy and Operations


LinkedIn

Ruben
Quinones

Path Interactive

VP, Client Strategy - Digital Media, Search Engine Optimization, Search Marketing, Online Marketing


LinkedIn

About the Content

There’s a pattern in B2B marketing: Your team isn’t huge. Your budget isn’t huge, either. You’ve got a teetering stack of (mostly) legacy martech, and your targets expect the level of personal, relevant messaging that they’re getting as a consumer. Your sales org is desperate for leads to meet aggressive goals, but your handoff scoring means they’re getting some real duds in the mix. 

But there are teams out there doing MORE with LESS.

Our panelists prove that a small, savvy marketing org can outmaneuver one twice their size with the right strategy, process, and tools. Engagement data, precision targeting, and automation are the future of humanized B2B marketing.

Join us on November 17th as we dive into their successes and failures, and discuss B2B marketing strategies to create scale at speed.

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Event Site-3

Discussion Topics

  • Creating personalized, highly-tailored marketing messages for more specific target segments
  • Getting nitty gritty with lead scoring—pass only the right opportunities to sales
  • Utilizing engagement data to better assess high vs. low quality marketing deliverables
  • Creating content that’s representative of a buyer at each stage in a non-linear journey
  • Establishing an effective, immediate handoff process from marketing to sales
Event Site-3

Agenda (in ET)

3:00 PM     

3:05 PM   

3:40 PM

3:50 PM     

4:15 PM    

3:00 PM

Attendees Join & Welcome Remarks

3:05 PM

Panel Discussion

3:40 PM

Audience Q&A

3:50 PM

Interactive Roundtable Discussion

4:15 PM

Event Officially Ends

Attendees Join & Welcome Remarks

Panel Discussion

Audience Q&A

Interactive Roundtable Discussion

Event Officially Ends

Who's Attending

Select group of marketing leaders in the B2B space

Objectives

  • Walk away with a page full of notes on scalable B2B marketing strategies for accelerated growth
  • Connect with peers facing the same, real-life problems as you
  • Ask our panel of experts your most pressing questions

Reserve Your Spot Here

Sponsor

Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with their customers across every screen. Learn more at www.adobe.com.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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