Deal or No Deal

Should You Launch eCommerce With or Without Your Dealers?

Deal or No Deal

Should You Launch eCommerce With or Without Your Dealers?

Tuesday, November 16th
@ 3:00 – 4:15 PM ET

Tuesday, November 16th
@ 3:00 – 4:15 PM ET

Joinis in this debate-style strategy session to hear from opposing sides of the dealer or no dealer debate.

$30 Meal Code Included!

Moderator

Ed Kennedy

Adobe

B2B Commerce & Digital Experience Expert


LinkedIn

Panelists

Leonardo Correa

ABB

Distribution Channel Manager | Ecommerce Manager


LinkedIn

About the Content

With the rise of digital commerce, industrial manufacturers are no longer asking IF they should go to market, but HOW they should. By 2025, 80% of all B2B interactions between suppliers and buyers will take place in digital channels. However, more than half of manufacturing organizations don’t have an advanced approach in place for managing digital commerce initiatives [1].

Still, the question remains: Should you cut your dealer or VAR network in on the profits, or should you go around them and start selling directly to the end customer? There’s no silver bullet answer, but there are high stakes. Manufacturers who create a successful digital commerce strategy will not only establish strong connections with their end users, but also develop a competitive advantage in their field.

Join us on November 16th in this debate-style strategy session to hear from opposing sides of the dealer or no dealer debate.

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1

Discussion Topics

  • Debating the merits of different approaches to “going digital”
  • Taking a business-oriented approach to DTC strategy
  • Handling internal conflicts to determine the best manufacturer/dealer relationship for your organization
  • Understanding the risks and rewards of cutting out dealers for your industry
  • Launching an eCommerce initiative to meet consumers where they are
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Agenda (in ET)

3:00 PM     

3:05 PM   

3:40 PM

3:50 PM     

4:15 PM    

3:00 PM

Attendees Join & Welcome Remarks

3:05 PM

Panel Discussion

3:40 PM

Audience Q&A

3:50 PM

Interactive Roundtable Discussion

4:15 PM

Event Officially Ends

Attendees Join & Welcome Remarks

Panel Discussion

Audience Q&A

Interactive Roundtable Discussion

Event Officially Ends

Who's Attending

Select group of thought leaders in the industrial manufacturing space

Objectives

  • Walk away with a page full of notes on how to approach launching B2B eCommerce
  • Connect with peers facing the same, real-life problems as you
  • Ask our panel of experts your most pressing questions

Reserve Your Spot Here

Sponsor

Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with their customers across every screen. Learn more at www.adobe.com.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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