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Interactive Virtual Event: Field Marketing GTM Strategies for People Tech in the Age of GenAI

Interactive Virtual Event: Field Marketing GTM Strategies for People Tech in the Age of GenAI

Virtual Event
Friday, November 8th
@ 1:00 – 2:00 PM ET

Virtual Event
Friday, November 8th
@ 1:00 – 2:00 PM ET

Join us for an interactive virtual event to collaborate on innovative GTM strategies to engage HR decision-makers in a rapidly evolving industry.

Moderator

Steve Etzler

BDI

Founder & CEO


LinkedIn

Panelists

Horst Gallo

Orion Innovation

Chief People Officer, reporting to CEO and Board in PE organization


LinkedIn

About the Content

As the workforce evolves and HR priorities shift, field marketing leaders in People Tech companies must adapt their go-to-market (GTM) strategies to stay ahead of their ideal customer profile from target accounts. This interactive, cameras-on virtual event invites field marketing leaders to collaborate on effective GTM approaches, considering the future of work, the transformative power of GenAI, and the role of event marketing in reaching HR decision-makers. Through active peer-to-peer learning, participants will learn from each other how to tailor their marketing efforts to engage HR leaders, drive pipeline growth, and adapt to fast-changing industry trends.

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Discussion Topics

  • Tailoring Field Marketing Program Content for a Rapidly Changing World, including Future of Work &  Gen AI
  • Reimagining GTM Strategies, including Event Marketing in the HR Tech Space
  • Leveraging Generative AI for GTM Campaigns for hot topics such as:
    • Evolving HR Tech Needs in a Hybrid Workforce
    • Personalization and Data-Driven HR
    • Employee Experience (EX) Platforms
    • Compliance and Security in People Data
    • Future of Work and AI-Driven HR Innovation
  • Localizing GTM Strategies to Align with HR Regional and Market Trends
  • Future-Proofing Field Marketing with AI and Data Insights
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Agenda (in ET)

1:00Attendees Join & Welcome Remarks

1:05Introduction of All Participants

1:20Panel Discussion + Open Room Discussion

2:00 Event Ends

1:00

Attendees Join & Welcome Remarks

1:05

Introduction of All Participants

1:20

Panel Discussion + Open Room Discussion

2:00

Event Ends

Who's Attending

An invitation-only group of marketing leaders from top People Tech companies

Objectives

  • Connect with peers facing the same real-life challenges as you
  • Learn from our expert panel about the future of GTM for People Tech

Reserve Your Spot Here

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. Learn more at bdionline.com.

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