Revenue-Generating 2022 Events

Field Marketing Strategies that Actually Work

Revenue-Generating 2022 Events

Field Marketing Strategies that Actually Work

Friday, November 5th
@ 2:00 – 3:00 PM ET

Friday, November 5th
@ 2:00 – 3:00 PM ET

Join our fireside chat to hear from fellow members of the B2B marketing community about how they’re aligning their marketing and sales goals.

$30 Meal Code Included!

Guest Speaker

Nick Bennett

Alyce

Director of Account-Based & Field Marketing


LinkedIn

Nick Bennett is the Director of Account-Based & Community at Alyce, and a field marketing thought leader. He’s a personal branding enthusiast and field marketer who is paving the path for others in the industry as the new era of field marketing 2.0 comes into play more. Nick enjoys spending time with his daughter, writing content on LinkedIn and Twitter, and meeting others in the B2B world. Give a follow if you want to elevate your game!​

Moderator

Stephanie Pereira Lima

BDI

VP Growth


LinkedIn

Speaker

Nick Bennet

Alyce

Director of Account-Based & Field Marketing


LinkedIn

About the Content

With most marketers in planning mode for 2022, there are more questions than answers about the future of field marketing. Will we continue to rely on the virtual format? How can we move forward with in-person despite the challenges and safety concerns? And, most importantly, what type of events are converting into revenue?

On November 5th, we’re hosting a fireside chat with Nick Bennett, the Director of ABM & Community at Alyce, a B2B gifting platform, to chat through approaches for closing business with successful events. We’ll pick his brain about revenue-generating events that go beyond creativity, move the needle, and help your sales team close deals.

We’ll set aside plenty of time for peer-to-peer learning so that you can share your Q1 events strategy, ask questions about what’s worked and what hasn’t, and hear from fellow members of the B2B marketing community about how they’re aligning their marketing and sales goals.

2
1

Discussion Topics

  • Reframing event metrics to account for quality over quantity, warm leads, etc.
  • Planning strategically for 2022 — having a backup plan and preparing for disruption
  • Driving sales with digital content from virtual events
  • Maximizing revenue by encouraging marketing and sales to work closely together on events
  • Sharing lead-generating opportunities and learning from fellow participants
1

Agenda (in ET)

2:00 PM     

2:05 PM   

2:30 PM

3:00 PM      

2:00 PM

Attendees Join + Welcome Remarks

2:05 PM

Opening Remarks + Fireside Chat

2:30 PM

Interactive Breakouts

3:00 PM

Event Officially Ends

Attendees Join + Welcome Remarks

Opening Remarks + Fireside Chat

Interactive Breakouts

Event Officially Ends

Who's Attending

Select group of marketing, event, field, and demand gen leaders

Objectives

  • Walk away with a page full of notes on turning events into revenue
  • Connect with peers facing the same, real-life problems as you
  • Ask our speaker your most pressing questions

Reserve Your Spot Here

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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