Bringing Brand Image to Life in 2022

Humanizing Visual Identity with Type Trends

Bringing Brand Image
to Life in 2022

Humanizing Visual Identity with Type Trends

Thursday, November 4th
@ 12:00 – 1:30 PM ET

Thursday, November 4th
@ 12:00 – 1:30 PM ET

Exploring type trends for 2022 that can humanize brand identity and establish deeper, more intimate customer relationships.

Moderator

Alice Palmer

Monotype

Senior Vice President of Marketing


LinkedIn

Panelists

About the Program

Don’t miss the chance to attend our invite-only virtual event! Participants will enjoy:

  • Networking with fellow creative, design, and brand leaders based in Canada
  • Live Q&A with our moderated panel on type trends you can leverage in 2022
  • A gift card to enjoy lunch on us

Agenda

12:00 PM     

12:05 PM   

12:15 PM

12:55 PM     

1:10 PM    

12:00 PM   

Attendees Enter Virtual Event & Welcome Remarks

12:05 PM   

Video Networking in Breakout Rooms

12:15 PM   

Panel Discussion

12:55 PM

Audience Q&A

1:10 PM

Breakout Networking Sessions

Attendees Enter Virtual Event & Welcome Remarks

Video Networking in Breakout Rooms

Panel Discussion

Audience Q&A

Breakout Networking Sessions

Event Details

Date

Thursday, November 4th, 2021

Time

12:00 PM – 1:30 PM ET

Attendee Profile

Select group of creative, design, and brand leaders based in Canada

About the Content

The consumer’s desire to forge a connection to brands has grown throughout the past 2 years, creating challenges for brand owners to continue developing a robust visual identity and keep up with evolving trends. In a primarily digital world, consumers are not only seeking their favorite products, but also a sense of connection with brands that resonates beyond transactions.

By incorporating humanistic type and design elements, creative leaders can establish deeper connections that feel less corporate and more personal. Budding type trends such as variable fonts create a newfound depth and liveliness that evolve brand image into a layered personality, resulting in enhanced customer loyalty and a harmonization between brand identity and the consumer.

Join our discussion on November 4th as our industry experts explore type trends for 2022 that can humanize brand identity and establish deeper, more intimate customer relationships.

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Discussion Topics

  • Incorporating humanistic elements within type, color, and photography to energize brand identity
  • Delving into notably successful trends such as variable fonts, touchable type, and lateral layout
  • Examining the correlation between customer loyalty and a strong visual identity
  • Intertwining customer perspective and preference into creative strategy
  • Optimizing design to leverage customer experience across platforms
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Reserve Your Spot Here

Sponsor

MT_Monotype_Logo_Black_CMYK

Monotype provides the design assets, technology and expertise that help you create beautiful, authentic and impactful brands that your customers will engage with and value, wherever they experience your brand, now and in the future. Our fonts and technologies are designed to enable creative expression and give brands a distinct global voice. Learn more at www.monotype.com.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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