Harmonizing the Customer Journey

Uniting Marketing Messaging with CX Insights Real-Time

Harmonizing the Customer Journey

Uniting Marketing Messaging with CX Insights Real-Time

Thursday, October 28th
@ 12:00 – 1:30 PM CT

Thursday, October 28th
@ 12:00 – 1:30 PM CT

Tactical ways to make insight-driven improvements to the customer experience.

Moderator

Kevin Lindsay

Adobe

Director of Product Marketing


LinkedIn

Panelists

About the Program

Don’t miss the chance to attend our invite-only virtual event! Participants will enjoy:

  • Networking with fellow marketing, digital communications, and digital experience leaders
  • Live Q&A with our moderated panel on the future of customer engagement
  • A meal code to enjoy lunch on us

Agenda

12:00 PM     

12:05 PM   

12:15 PM

12:55 PM     

1:10 PM    

12:00 PM   

Attendees Enter Virtual Event & Welcome Remarks

12:05 PM   

Video Networking in Breakout Rooms

12:15 PM   

Panel Discussion

12:55 PM

Audience Q&A

1:10 PM

Breakout Networking Sessions

Attendees Enter Virtual Event & Welcome Remarks

Video Networking in Breakout Rooms

Panel Discussion

Audience Q&A

Breakout Networking Sessions

Event Details

Date

Thursday, October 28th, 2021

Time

12:00 PM – 1:30 PM CT

Attendee Profile

Select group of marketing, digital communications, and digital experience leaders

About the Content

In 2021, consumers feel so strongly about having a great customer experience that they are willing to pay a 16% price premium for it [1]. Without access to reliable, real-time data, marketers can’t communicate with their customers in a personalized, convenient, and scalable way, and they face losing the competition for their audience’s attention.

By leveraging AI to determine reliable behavioral predictions and optimal times for messaging, organizations can engage their customers in more empathetic and effective ways at scale across their digital channels. With greater ability to create a consistent digital experience, businesses can provide customers with what they want and need at the right moment in their journey.

Join us on October 28th as we host an interactive discussion on tactical ways to make insight-driven improvements to the customer experience.

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Discussion Topics

  • Communicating with empathy consistently, both in batch email campaigns and 1:1 personalized outreach 
  • Using AI to determine how to best interact with customers at each stage of their journey
  • Developing a frictionless, enjoyable customer journey to build brand loyalty
  • Improving campaign segmentation to drive more responsiveness and excitement from customers
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Reserve Your Spot Here

Sponsor

Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with their customers across every screen. Learn more at www.adobe.com.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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