Content Over Clickbait

Driving Meaningful Patient-Brand Interactions

Content Over Clickbait

Driving Meaningful Patient-Brand Interactions

Tuesday, October 26th
@ 12:00 – 1:30 PM CT

Tuesday, October 26th
@ 12:00 – 1:30 PM CT

Strategies for producing content that generates meaningful patient-to-patient conversations and motivates brand champions.

Moderator

Dawn Lacallade

LiveWorld

Chief of Social Strategy, Pharma Practice Lead


LinkedIn

Panelists

Thomas Zipp

Antares Pharma Inc.

Director of Marketing, XYOSTED, NOCDURNA, & OTREXUP


LinkedIn

Michael Mazza

Horizon

Director, Consumer Marketing


LinkedIn

About the Program

Don’t miss the chance to attend an invite-only, virtual event! Participants will enjoy:

  • Networking with and recognition from pharma industry peers
  • Live Q&A about successful strategies and tactics in different condition areas
  • A meal code to enjoy lunch on us

Agenda

12:00 PM     

12:05 PM   

12:15 PM

12:55 PM     

1:10 PM    

12:00 PM   

Attendees Enter Virtual Event & Welcome Remarks

12:05 PM   

Video Networking in Breakout Rooms

12:15 PM   

Panel Discussion

12:55 PM

Audience Q&A

1:10 PM

Breakout Networking Sessions

Attendees Enter Virtual Event & Welcome Remarks

Video Networking in Breakout Rooms

Panel Discussion

Audience Q&A

Breakout Networking Sessions

Event Details

Date

Tuesday, October 26th, 2021

Time

12:00 PM – 1:30 PM CT

Attendee Profile

Select group of pharma industry leaders from across the country

About the Content

The modern healthcare experience integrates digital channels with in-person activity, and it’s up to pharma marketers to provide educational and engaging social media campaigns, video content, and mobile messaging. By focusing on driving interactions rather than impressions, drug brands can give patients the perfect balance of empathy and information while adapting to a more agile patient experience.

When trying to gain a competitive advantage for consumer attention, creative tactics and technology that engage patients are key to driving demand and brand conversations. Crafting content that inspires patients to share their experiences is another winning strategy, as it encourages valuable peer-to-peer discussions while avoiding compliance regulations brands have. 

Join us on October 26th as our panel shares strategies for producing content that generates meaningful patient-to-patient conversations and motivates brand champions.

2
1

Discussion Topics

  • Understanding the value of peer-to-peer conversations in achieving marketing objectives
  • Leveraging quizzes, chatbots, and polls to create a positive emotional experience, gain insight, and nurture trust
  • Increasing consumer engagement and boosting product demand with interactive capabilities
  • Defining a new patient journey model that matches patients’ informational and emotional needs
  • Encouraging online participation via proven tools and tactics

Reserve Your Spot Here

1

Sponsor

resized_LiveWorld_Logo_FullColor_RGB-01
LiveWorld provides agency services and enterprise-class software for managing customer conversations in social media and messaging apps, on the web and mobile devices. By blending human engagement and automation, we help companies get closer to their customers to bolster relationships, loyalty, and lifetime value. Our clients include AbbVie, AstraZeneca, BMS, GSK and Pfizer, among others. Learn more at www.liveworld.com and @LiveWorld.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

The Adobe family of companies would like to keep you informed with personalized emails about products and services. See our Privacy Policy for more details.

Please contact me via email.

By clicking “Submit” I agree that I have read and accepted the Terms of Use.

adobe.comadobe.com
Adobe Privacy Center
Adobe Privacy Policy

adobe.comadobe.com
Adobe marketing and advertising practices I Adobe
Adobe marketing and advertising practices

adobe.comadobe.com
Adobe Privacy Center
Adobe Privacy Policy

adobe.comadobe.com
Legal
Legal Terms of Use for Adobe products & services