David Disrupts Goliath
Agile Marketing to Outmaneuver Large Pharma
David Disrupts Goliath
Agile Marketing to Outmaneuver Large Pharma
Wednesday, September 22nd
@ 12:00 – 1:30 PM CT
Wednesday, September 22nd
@ 12:00 – 1:30 PM CT
How to differentiate, breakthrough, and outperform larger competitors in pharma marketing.
About the Program
- Networking with fellow pharma marketing leaders
- Live Q&A with our moderated panel on creating a competitive brand
- A meal code to enjoy lunch on us
Agenda
12:00 PM
12:05 PM
12:15 PM
12:55 PM
1:10 PM
12:00 PM
Attendees Enter Virtual Event & Welcome Remarks
12:05 PM
Video Networking in Breakout Rooms
12:15 PM
Panel Discussion
12:55 PM
Audience Q&A
1:10 PM
Breakout Networking Sessions
Attendees Enter Virtual Event & Welcome Remarks
Video Networking in Breakout Rooms
Panel Discussion
Audience Q&A
Breakout Networking Sessions
Event Details
Date
Wednesday, September 22nd, 2021
Time
12:00 PM – 1:30 PM CT
Attendee Profile
Select group of pharma marketers across the country
About the Content
With today’s competitive dynamics and dominated condition areas, small or new pharma brands need to make bolder marketing decisions to cut through the noise—increasing condition awareness, growing consideration, driving demand, and influencing decision-making. Their digital and social strategies need to be substantive, creative, and innovative, all while working within the same regulatory and budget constraints they do now.
For this discussion, we’re bringing creative pharma minds together for a discussion on how to differentiate, breakthrough, and outperform larger competitors.
Discussion Topics
- Using digital reach and engagement to take on big-budget competitors
- Creating innovative creative campaigns for breakthrough treatments
- Increasing speed and decreasing costs of brand awareness and adoption
- Adopting a focused, real-time approach to optimize performance
- Leveraging online communities to capture first-party data
Reserve Your Spot Here
Sponsor
LiveWorld provides agency services and enterprise-class software for managing customer conversations in social media and messaging apps, on the web and mobile devices. By blending human engagement and automation, we help companies get closer to their customers to bolster relationships, loyalty, and lifetime value. Our clients include AbbVie, AstraZeneca, BMS, GSK and Pfizer, among others. Learn more at www.liveworld.com and @LiveWorld.
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
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