Digital Workplace Resilience: Improving Your Martech Stack for Greater Insights is an invitation-only, video-based virtual event limited to marketing and digital transformation leaders from enterprises across the country who will convene with three goals in mind:
Over the past year, B2B user expectations have been steadily catching up to B2C standards. Personalized campaigns, an active social media presence, and a seamless user experience are now expected of B2B organizations as well. However, many marketing teams were ill-prepared for the pivot to digital work, and their Martech stacks are in desperate need of an upgrade to provide added visibility, manage limited budgetary and workforce resources, and integrate with existing tools. To stay competitive in the industry, disparate marketing teams need to first prioritize establishing a frictionless internal system that is capable of meeting rising user expectations.
Now is the time for marketing leaders to encourage digital workplace resiliency. In light of the pandemic, proactive scenario planning is more essential than ever for organizations to be prepared for anything. At the same time, teams need a Martech stack in place that allows them to build confidence in their campaigns and integrate platforms they use every day to enhance internal communication and workflow.
During our panel discussion on June 22nd, we’ll discuss the significance of an effective Martech stack in equipping a flexible marketing team with systems that can scale and support growth in a digital environment.
Tuesday, June 22nd
12:00 pm – 1:30 pm CT
Select group of marketing and digital transformation leaders
12:00PM Attendees Enter Virtual Event & Welcome Remarks
12:05PM Video Networking in Breakout Rooms
12:15PM Panel Discussion
12:55PM Audience Q&A
1:10PM Breakout Networking Sessions
Attendees Enter Virtual Event
& Welcome Remarks
Video Networking in Breakout Rooms
Breakout Networking Sessions
A single application for managing all marketing work leads to better outcomes. Having a work management solution isn’t about bolting another tool onto your tech stack. It’s about building the right foundation to allow your teams to work efficiently and effectively. An ideal work management application connects every facet of work—so there’s greater visibility across the work lifecycle. Everyone is empowered to do their best work because they know they’re prioritizing the work that matters most. To learn more, visit workfront.com.
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.