Digital Workplace Resilience:

Digital Workplace Resilience:

Improving Your Martech Stack for Greater Insights

Improving Your Martech Stack for Greater Insights

Tuesday, June 22nd
@ 12:00 – 1:30 PM CT

Tuesday, June 22nd
@ 12:00 – 1:30 PM CT

About the Program

Digital Workplace Resilience: Improving Your Martech Stack for Greater Insights is an invitation-only, video-based virtual event limited to marketing and digital transformation leaders from enterprises across the country who will convene with three goals in mind:

  • Learn from insightful conversations led by our moderated panel
  • Participate in interactive breakout room video discussions
  • Build meaningful new connections with a group of diverse thinkers
07.14.20 Braze Enterprise

About the Content

Over the past year, B2B user expectations have been steadily catching up to B2C standards. Personalized campaigns, an active social media presence, and a seamless user experience are now expected of B2B organizations as well. However, many marketing teams were ill-prepared for the pivot to digital work, and their Martech stacks are in desperate need of an upgrade to provide added visibility, manage limited budgetary and workforce resources, and integrate with existing tools. To stay competitive in the industry, disparate marketing teams need to first prioritize establishing a frictionless internal system that is capable of meeting rising user expectations.

Now is the time for marketing leaders to encourage digital workplace resiliency. In light of the pandemic, proactive scenario planning is more essential than ever for organizations to be prepared for anything. At the same time, teams need a Martech stack in place that allows them to build confidence in their campaigns and integrate platforms they use every day to enhance internal communication and workflow.

During our panel discussion on June 22nd, we’ll discuss the significance of an effective Martech stack in equipping a flexible marketing team with systems that can scale and support growth in a digital environment.

Discussion Topics

  • Integrating your team’s Martech stack for enhanced internal communication 
  • Accelerating speed of execution with streamlined processes and increased visibility
  • Determining critical metrics for measuring success, such as capacity and forecasting
  • How to prepare marketing teams for the next inevitable industry disruption

Event Details

Date

Tuesday, June 22nd

Time

12:00 pm – 1:30 pm CT

Attendee Profile

Select group of marketing and digital transformation leaders

Agenda

12:00PM     Attendees Enter Virtual Event & Welcome Remarks

12:05PM     Video Networking in Breakout Rooms

12:15PM     Panel Discussion

12:55PM     Audience Q&A

1:10PM       Breakout Networking Sessions

12:00PM

Attendees Enter Virtual Event

& Welcome Remarks

 

12:05PM

Video Networking in Breakout Rooms

 

12:15PM

Panel Discussion

 

12:55PM

Audience Q&A

 

1:10PM

Breakout Networking Sessions

Reserve Your Spot Here

Sponsor

A single application for managing all marketing work leads to better outcomes. Having a work management solution isn’t about bolting another tool onto your tech stack. It’s about building the right foundation to allow your teams to work efficiently and effectively. An ideal work management application connects every facet of work—so there’s greater visibility across the work lifecycle. Everyone is empowered to do their best work because they know they’re prioritizing the work that matters most. To learn more, visit workfront.com.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.