Dinner and Wine Tasting @ Butter, NYC
Thursday, June 5th
@ 5:30 – 8:00 PM ET
Unlocking Agility and Scale in Marketing with AI
Unlocking Agility and Scale in Marketing with AI
Dinner and Wine Tasting @ Butter, NYC
About the Content
As the digital content landscape continually evolves, traditional methods often fall short in keeping pace. To thrive, organizations must rethink their workflows, team dynamics, and decision-making processes. This discussion will delve into critical changes in organizational structure and strategy to optimize content creation, empower teams, and cultivate a culture of adaptability.
Learn how to ensure every piece of content serves a strategic purpose, driving business objectives forward rather than just adding noise. Uncover key insights, considerations, and best practices for mastering your content supply chain—particularly in the transformative era of generative AI.
Discussion Topics
- How can organizations balance speed with quality in content production?
- How can technology and organizational structure support a unified approach to content creation and distribution?
- How can generative AI be integrated into marketing workflows to enhance creativity without compromising brand integrity?
Agenda (in ET)
5:30 Registration and Networking Reception
6:00 Welcome Remarks
6:05 Wine Tasting
6:30 First Course & Networking
7:00 Moderated Industry Panel, Q/A, Dinner, Dessert, and Coffee
5:30
Registration and Networking Reception
6:00
Welcome Remarks
6:05
Wine Tasting
6:30
First Course & Networking
7:00
Moderated Industry Panel, Q/A, Dinner, Dessert, and Coffee
Who's Attending
A select group of marketing, brand, and content leaders from major companies in the New York metro area.
Objectives
- Learn how AI reshapes workflows, team structures, and decision-making in marketing.
- Gain actionable tools for overcoming resistance and fostering adaptability during AI adoption.
- Discover strategies to promote innovation and continuous learning in an AI-driven marketing environment.
About the Venue
Butter, NYC
70 W 45th St, New York, NY 10036
Butter Restaurant has maintained an exclusive niche restaurant scene for stylish Manhattanites since its initial inception on Lafayette Street in 2002. The American restaurant is helmed by Food Network star and Executive Chef Alex Guarnaschelli, who uses greenmarket offerings to create a seasonal menu.
Reserve Your Spot Here
Sponsor
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
About Adobe Experience Cloud
In the experience economy, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform, powering applications that enable personalized customer experiences in real-time at scale.
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. Learn more at bdionline.com.
adobe.com