Humanizing Brand Image:

The Role of Type in Visual Identity

Thursday, May 20th
@ 12:00 – 1:30 PM ET

Humanizing Brand Image:

The Role of Type in Visual Identity

Thursday, May 20th
@ 12:00 – 1:30 PM ET

About the Program

Humanizing Brand Image: The Role of Type in Visual Identity is an invitation-only, video-based virtual event limited to creative, design, and brand leaders from enterprises across the country who will convene with three goals in mind:

  • Learn from insightful conversations led by our moderated panel
  • Participate in interactive breakout room video discussions
  • Build meaningful new connections with a group of diverse thinkers
07.14.20 Braze Enterprise

About the Content

The past year has seen a monumental shift in the way consumers interact with brands. In a primarily digital world, consumers are going to brands seeking not only their favorite products, but also a sense of human connection. Type trends for 2021 and beyond reflect this change in customer sentiment, as many brands are embracing softer, rounder, more approachable typefaces. 

As brands finetune their visual identity in light of these new type trends, it’s essential for them to keep their finger on the pulse of consumer motivation. Advancements in technology have led to innovations like variable fonts and VR experiences, which offer new ways to connect with customers. By understanding what customers are looking for, brands can figure out how to best adjust their visual identity to connect with their audience and provide the best possible experience.

Join us on May 20th as our expert panelists discuss the impact of 2021 type trends on the future of visual identity and how brands can optimize their design to create a seamless customer experience.

Discussion Topics

  • How brands can use type, color palette, and photography to humanize their brand image
  • Identifying trends for the future of typography, including variable font, VR technology, and a shift toward warmer, more welcoming styles
  • Understanding the connection between customer sentiment and visual identity
  • Prioritizing the customer’s motivation in creative decision-making

Event Details

Date

Thursday, May 20th, 2021

Time

12:00 pm – 1:30 pm ET

Attendee Profile

Creative, design, and brand leaders from enterprises across the country

Agenda

12:00PM     Attendees Enter Virtual Event & Welcome Remarks

12:05PM     Video Networking in Breakout Rooms

12:15PM     Panel Discussion

12:55PM     Audience Q&A

1:10PM       Breakout Networking Sessions

12:00PM

Attendees Enter Virtual Event

& Welcome Remarks

12:05PM

Video Networking in Breakout Rooms

12:15PM

Panel Discussion

12:55PM

Audience Q&A

1:10PM

Breakout Networking Sessions

Reserve Your Spot Here

Sponsor

MT_Monotype_Logo_Black_CMYK

Monotype provides the design assets, technology and expertise that help you create beautiful, authentic and impactful brands that your customers will engage with and value, wherever they experience your brand, now and in the future. Our fonts and technologies are designed to enable creative expression and give brands a distinct global voice.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.