Bridging the Gap

eCommerce in a Digital Economy

Thursday, April 30th
@ 12:00 – 1:15 PM
Greater Boston

Thursday, April 30th
@ 12:00 – 1:15 PM
Greater Boston

About the Program

Bridging the Gap: eCommerce in a Digital Economy is an invitation-only virtual lunch meeting (think Grubhub codes, video networking) limited to a group of 30 senior digital and e-commerce leaders local to Boston. Our goal is to walk away with the same connections and insights we would have shared in person, doing our part to continue thought-leadership and peer-to-peer learning in a time of social distancing.

About the Content

The Coronavirus pandemic has reached every corner of the eCommerce industry. Staples like groceries and household items are being ‘added to carts’ at an unprecedented rate. Retail organizations that have closed their doors are struggling to compensate for huge losses with online traffic. Many brands find themselves wildly unprepared, with little or no eCommerce infrastructure to build on. An economy in turmoil, record unemployment, and shelter-in-place measures mean consumers are prioritizing the essentials—leisure, luxury, real estate, travel, and automobile sales have dropped considerably. What can be learned from our collective new experiences, both positive and negative? Join our interactive panel and a peer-to-peer discussion to examine useful strategies and new best practices.

Discussion Topics

  • Adjusting messaging to meet shoppers’ current needs and circumstances
  • Addressing a new segment of in-store shoppers turned digital, and their expectations
  • Engaging customers through content-powered commerce and thoughtful merchandising
  • Optimizing omnichannel approaches for a consistent customer and buyer experience
  • Using SEO in eCommerce to drive organic traffic
  • Measuring the success of your eCommerce program
  • Harnessing AI for predictive ordering and personalization


Peter Sheldon
Senior Director Commerce Strategy


Dan Murphy
Head of Ecommerce
Holly Ramer
Vice President Ecommerce
Goodbaby International

Event Details


Thursday, April 30th, 2020


12:00 pm – 1:15 pm

Attendee Profile

30 senior digital and e-commerce leaders local to Boston


12:00PM     Attendees Enter Virtual Event & Welcome Remarks

12:05PM     Video Networking in Breakout Rooms

12:15PM     Panel Discussion

12:40PM     Audience Q&A

12:55PM     Breakout Networking Sessions


Attendees Enter Virtual Event & Welcome Remarks


Video Networking in Breakout Rooms


Panel Discussion


Audience Q&A


Breakout Networking Sessions


Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with their customers across every screen. Learn more at



Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.