Cultivating the HCP Walled Gardens: Engaging and Influencing HCP-Only Social Networks is an invitation-only, video-based virtual event limited to pharmaceutical marketing leaders from enterprises across the country who will convene with three goals in mind:
Accessing private, healthcare professional-only social media networks is the best way for pharma marketers to maximize impact and meet providers where they are. On April 29th, we’ll be exploring a 360-degree picture of these “walled gardens” and discussing how marketers can leverage these platforms to create genuine connections with healthcare providers (HCPs).
Prior to COVID, pharma marketers and sales reps were already experiencing reduced access to a pool of HCPs who increasingly rely on digital sources of information. Today, in the midst of social distancing, reps are lucky to get a few minutes of an HCP’s virtual time. Meanwhile, almost 50 million HCPs are using closed forums like Doximity, Sermo, Medscape, and Skipta to share specialty-related patient stories, treatment plans, and drug ratings. To stay relevant, marketing teams need to prioritize social media and meet HCPs where they’re spending their time.
To gain the attention—and more importantly—the trust of HCPs, it’s vital for pharma brands to understand how HCPs are interacting on these platforms, and to market in a way that echoes the authentic, scientific, and transparent conversations taking place there.
Thursday, April 29th, 2021
1:00 pm – 2:00 pm ET
Select group of pharmaceutical marketing leaders
1:00PM Attendees Enter Virtual Event & Welcome Remarks
1:05PM Video Networking in Breakout Rooms
1:15PM Panel Discussion
1:55PM Audience Q&A
2:10PM Breakout Networking Sessions
Attendees Enter Virtual Event &
Video Networking in Breakout Rooms
Breakout Networking Sessions
LiveWorld provides agency services and enterprise-class software for managing customer conversations in social media and messaging apps, on the web and mobile devices. By blending human engagement and automation, we help companies get closer to their customers to bolster relationships, loyalty, and lifetime value. Our clients include Bank of America, Pfizer, Wells Fargo, and Zoetis, among others. Learn more at www.liveworld.com and @LiveWorld.
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.