Name: Marketing in the Age of Gen AI
Start: 2024-01-25T12:00:00-08:00
End: 2024-01-25T14:00:00-08:00

Marketing in the Age of Gen AI

Lunch @ Taverna
Thursday, January 25th
@ 12:00 – 2:00 PM PT

Join this interactive round table with Adobe to explore the latest opportunities and challenges of AI-powered marketing.

Moderator

Jill Steinhour

Adobe

Director, Industry Strategy Hi-Tech

Thought Starters

Rich Goldman

Ansys

Director of Product Marketing

Brendan Gauthier

Adobe

Strategic Business Developer, Digital Media Cloud

Cathy Chang

Palo Alto Networks

Senior Director, Demand Operations of Excellence (DOPE)

Cindy Phan

VMware

Head of Audience and Demand Strategy

About the Content

AI is coming of age and is here to stay. New AI capabilities are emerging daily and spawning new considerations and questions for firms that want to make the most of these new capabilities and anticipate and manage privacy and ethical concerns.

Join us for a round table discussion with digital leaders in the High Tech industry as we explore the latest opportunities and challenges of AI-powered marketing.

Discussion Topics

Discover how Adobe AI technologies are revolutionizing customer experiences and the role of marketing in creating personalized and engaging campaigns.
Hear about top AI use cases and how your peers are progressing in their AI agendas.

Agenda (in PT)

12:00 - 12:15 Registration & Networking

12:15 - 12:30 Introduction of all Participants

12:30 - 1:15 Moderated Panel, Audience Q/A & Lunch is Served

1:15 - 2:00 Interactive Peer-to-Peer Roundtable Discussion

12:00 – 12:15

Registration & Networking

12:15 – 12:30

Introduction of all participants

12:30 – 1:15

Moderated Panel, Audience Q/A & Lunch is Served

1:15 – 2:00

Interactive Peer-to-Peer Roundtable Discussion

Who's Attending

A select group of marketing leaders from major companies in the San Francisco Bay Area

Objectives

Walk away with an understanding of how large enterprises are leveraging AI in their sales and marketing efforts.
Connect and learn from peers facing the same real-life challenges as you
Ask our panelists your most pressing questions

About the Venue

Taverna

800 Emerson Street
Palo Alto, California
94301

Located in downtown Palo Alto, TAVERNA, a farm to table restaurant, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest. Free parking at the municipal parking located within close walking distance.

https://www.tavernarestaurant.net

Reserve Your Spot Here

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Sponsor

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

About Adobe Experience Cloud

In the experience economy, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform, powering applications that enable personalized customer experiences in real-time at scale.

Organizer

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders.

Marketing in the Age of Gen AI

Marketing in the Age of Gen AI

Lunch @ Taverna Thursday, January 25th @ 12:00 – 2:00 PM PT

Lunch @ Taverna Thursday, January 25th @ 12:00 – 2:00 PM PT

Join this interactive round table with Adobe to explore the latest opportunities and challenges of AI-powered marketing.

Moderator

Jill Steinhour

Director, Industry Strategy Hi-Tech

Thought Starters

Rich Goldman

Director of Product Marketing

Brendan Gauthier

Strategic Business Developer, Digital Media Cloud

Cathy Chang

Senior Director, Demand Operations of Excellence (DOPE)

Cindy Phan

Head of Audience and Demand Strategy

About the Content

Discussion Topics

Agenda (in PT)

Who's Attending

Objectives

About the Venue

Taverna

Reserve Your Spot Here

Sponsor

Organizer

Lunch @ Taverna
Thursday, January 25th
@ 12:00 – 2:00 PM PT

Lunch @ Taverna
Thursday, January 25th
@ 12:00 – 2:00 PM PT