The past year has seen a monumental shift in the way consumers interact with brands. In a primarily digital world, consumers are going to brands seeking not only their favorite products, but also a sense of human connection. Type trends for 2021 and beyond reflect this change in customer sentiment, as many brands are embracing softer, rounder, more approachable typefaces. 

As brands finetune their visual identity in light of these new type trends, it’s essential for them to keep their finger on the pulse of consumer motivation. Advancements in technology have led to innovations like variable fonts and VR experiences, which offer new ways to connect with customers. By understanding what customers are looking for, brands can figure out how to best adjust their visual identity to connect with their audience and provide the best possible experience.

Join us on May 25th as our expert panelists discuss the impact of 2021 type trends on the future of visual identity and how brands can optimize their design to create a seamless customer experience.