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The importance of social media for Pharma companies can’t be ignored: patients’ use of social media, digital and mobile is exploding and many are turning towards social media for healthcare related content. Pharma reps want to use social to build relationships with doctors and other healthcare providers; and other employees are using social for research, customer support and marketing. At the same time, the FDA has been slow to define guidance for the use of social media, and social media can expose companies to reputational, security and legal risks. Big Pharma is facing the significant challenge of integrating social media into their overall marketing and communications strategies, while managing the associated risks. [push h=15]

The Managing Social Media Risk for Pharma Roundtable Lunch is a private, invitation-only, informal group of communicators, marketers and compliance professionals from big Pharma who meet over an interactive lunch. The event objectives are to educate while providing a unique and valuable networking experience.[push h=15]

We will answer the following questions:

• What are the best practices for social media compliance?

• How is the industry interpreting the most recent FDA guidance?

• How do you scale a social media program to support hundreds or thousands of employees on social media?

• How do you manage the reputational risks associated with social media?

• How do you provide, measure and monitor social media content effectively?

• How do leading organizations create a structured workflow to support the use of social media?

• How can you create an audit trail of social media activity?

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MODERATOR

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Bruce Milne
Executive Vice President
Socialware

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PANELISTS

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Valentina Chtchedrine
Executive Director
Morgan Stanley

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Todd Kolm
Senior Vice President of Strategy and Insights
WEGO Health

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Vera Rulon
Director, Strategic Communications, External Medical Communications, Pfizer Medical
Pfizer

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Brian Tietje
Global Account Manager, Elevate
LinkedIn

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RSVP:
If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.

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[push h=15]DATE:
August 12, 2015

[push h=10]TIME:
12:00PM – 2:00 PM EDT

[push h=10]LOCATION:
The Olde Mill Inn and Grain House Restaurant 225 Route 202 Basking Ridge, NJ 07920

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[push h=10]ATTENDEE PROFILE:
40 communications, marketing and compliance leaders from major pharmaceutical and biotechnology companies

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SPONSOR[push h=”6″]

Socialware provides the most comprehensive set of solutions for regulated firms and their employees to generate business, comply with regulations and manage risk on social media. The Socialware platform offers a comprehensive set of modules that provides specific solutions for different groups and needs within a firm, including risk management, sales, marketing, compliance and IT. Socialware’s wide range of solutions allow regulated firms and their customers to trust that the business they conduct on social is safe, compliant, relevant and effective. Socialware is a trusted technology partner to more than 150 of the leading firms in the U.S. Learn more about Socialware at www.socialware.com

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ORGANIZER[push h=”6″]

Business Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership driven, customer acquisition events that attract our client’s buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 12+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Check out our past events and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag at our events on Storify.

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